PIM with Digital Asset Management

Your customers should get the best possible information about your products, and you want to create that world-class product experience for them.

Having full control over your product information is by now crucial for creating that experience. Not just basic data – to make your products shine, you must add inspiring texts about the products and complement it with different digital assets to make the experience visual. Digital assets can be product images, mood boards, styles, construction sketches, mounting instructions, movies, etc. Digital assets are often scattered around a company, in different departments. But managing them in one place, together with the rest of your product information, will ensure that you have your digital assets readily available for anyone working with them, and accessible for any sales channel at any given time.

inRiver PIM (Product Information Management) is an enterprise software solution that comes with a complete set of Digital Asset Management capabilities. With inRiver PIM, you can manage and store your digital assets directly in original file formats. Your assets will be quick to search, easy to find, and well-indexed for fast access. inRiver PIM will even take away the hassle of metadata maintenance, as the digital assets can use metadata from their related products, making it possible to find your assets based on searches like “all images of green t-shirts, for women, in 100% cotton that are available in size XXL”. Great findability, without any metadata maintenance, is just one of the many benefits of using inRiver PIM for managing your digital assets.

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Publishing your digital assets to the right channel, at the right time, in the right output format will help you get the most out of your media – ensuring that you always have the best quality – optimized for speed and purpose. With inRiver PIM, all digital assets can be automatically distributed together with the rest of the product information to all systems and channels, including images for printed matter through inRiver Print and Adobe InDesign. inRiver channel management in combination with smart linking automatically keeps all content updated and consistent across all your attracting as well as converting sales channels.


With inRiver PIM there is no need to use Photoshop for converting images. When working on a product, you simply connect the digital assets to the product, define how the assets should be displayed, in what channel, and let inRiver PIM do the rest. inRiver PIM will automatically scale, re-format and re-purpose the output into the correct file format, tailored specifically for each channel.


Your images and other media assets become more valuable the more they are used. That is why your partners and resellers should have easy access to all the digital assets they need. This is where inRiver Content Store comes in handy. It makes all your digital assets available to all authorized users via a web interface. No more e-mailing of images, uploading to cloud storage and burning DVDs for your partners and resellers. Instead, you can concentrate on improving content quality and let inRiver PIM take care of the distribution for you.

To manage your digital assets efficiently, you simply have to align it into your PIM process:

Supply – Upload your digital asset files to inRiver PIM and generate metadata to the central PIM repository. Metadata can be derived from the products for automatic maintenance, or can be manually entered by a user.

Enrich – Index your assets to make them easy to control and quick to find according to clear rules, e.g. color, material etc. Having both product information and digital assets in the same repository makes it easy to connect the digital assets to a product, and comment, collaborate and/or make notes that simplifies the use, re-use and re-purposing of your digital assets.

Plan & Release – With everything in the PIM repository, you can easily make an extensive search, and find, access, define and deliver your products with their digital assets in the correct file formats, at the right time, to the correct channels. inRiver PIM puts the business user in the driver’s seat, giving them overview, control and automation by using smart business rules.

Publish – Publishing your digital assets to your channels in the right output format will help you get the most out of your media – ensuring that you always have the best resolution for optimal speed and purpose.

Does your organization require a solution for Product Information Managemet, Digital Asset Management, or both?