Wolf Oil scales global lubricant data management and accelerates growth

At a glance:

• Chemicals
• B2B
• Enterprise
• Hemiksem, Belgium

$127.2M

Revenues

209

Employees

100

Markets served

Summary

Wolf Oil, a leading independent lubricant manufacturer based in Belgium, centralized its global product data ecosystem with Inriver to drive efficiency, speed, and scalability across operations.

As its product portfolio and international footprint grew, managing thousands of SKUs, technical specifications, and multilingual compliance data became increasingly complex. With the Inriver PIM integrated into Binder DAM, ContentAI CMS, and its ERP system, Wolf Oil created a single source of truth for all product and technical content—enabling teams to enrich data once and publish instantly across channels in 15 languages.

Outcomes: 

• Unified product and technical data in a single platform
• Automated content syndication in 15 languages
• Accelerated product launches and approvals
• Improved accuracy and compliance across 100 markets
• Strengthened collaboration between global teams and partners

Wolf Oil Corporation’s PIM journey with Inriver

Follow Wolf Oil’s journey to more effective data management:

1. Recognizing the need for flexibility to support growth

Wolf Oil Corporation knew it needed a flexible system to manage the intricate specifications of its lubricants across various markets. However, it also knew that this software would need to adapt to future growth, both in terms of product range and workforce using the system.

2. Choosing the right technology

After evaluating its requirements, Wolf Oil chose the Inriver PIM platform as part of a two-pronged strategy, which also included DAM software from Bynder. Wolf Oil knew this combination would provide the tools it needed to efficiently and effectively manage the whole product data experience, including product images, technical data sheets, and safety sheets in 15 languages.

“Customers and partners are happy with the speed and quality of the data now flowing through PIM onto our website.”

Francesca Alvino

Product Marketing Manager at Wolf Oil

3. Integrating systems for a unified solution

To maximize the effectiveness of its PIM investment, Wolf Oil integrated its existing ERP system with the Inriver platform. This integration allowed for the seamless flow of product information from the initial sale to further enrichment within the PIM, ensuring consistency across all output channels, including websites and brochures.

4. Centralizing product data for enhanced collaboration

The Inriver PIM system became Wolf Oil’s organization-wide repository for product-related information. This centralization enabled different departments—R&D, supply chain, product support, and marketing—to collaborate more effectively, ensuring that all data was up-to-date and accessible for decision-making and compliance. 

5. Experiencing immediate returns on PIM investment

The implementation of the Inriver PIM platform led to significant improvements in the speed and accuracy of data management. Internal stakeholders, including regional marketers and sales affiliates, as well as external customers, have responded positively to the quality and availability of product data, now readily accessible through the website and other channels.

6. Unlocking the full potential of the Inriver PIM

As their PIM journey continues, Wolf Oil operatives realize that they’ve only scratched the surface of what Inriver offers. Inspired by industry examples and best practices at the Inriver PIMpoint event, the company is now focused on mapping out further steps to fully leverage PIM’s capabilities for even greater efficiency and differentiation in the market. 

Inriver x Wolf Oil: The key takeaway

Wolf Oil Corporation’s strategic adoption of Inriver as its PIM system has streamlined data management processes, elevated flexibility in an increasingly uncertain market, and created a unified system that delivers stellar product experiences across all channels and markets. However, the journey for Wolf Oil continues. As the global Wolf Oil team continues to explore the potential of PIM, Wolf Oil will continue to maximize its investment in the Inriver platform.