ProDriven Global Brands unifies 11 brands and 100+ country operations

At a glance:

• Industrials
• B2B
• Enterprise
• Itasca, IL

~11

Global brands

$161.9M

Revenue

100+

Countries reached

Summary

ProDriven Global Brands (formerly WernerCo) manufactures professional-grade tools, ladders, and secure storage systems for trade professionals worldwide. Managing data for 11 brands distributed across 100+ countries, the company needed a scalable solution to replace outdated, spreadsheet-based systems and unify product information globally.

By implementing Inriver PIM with Syndicate Advance, ProDriven centralized all product data into a single, scalable platform—enabling accurate, localized, and channel-ready content distribution. This transformation enhanced collaboration, improved data quality, and ensured a consistent brand experience worldwide.

Outcomes: 

• Unified product data for 11 brands across 100+ countries
• Replaced manual systems with a scalable digital platform
• Improved data quality and localization across global markets
• Accelerated time-to-market with automated content syndication
• Strengthened collaboration and operational efficiency across regions

ProDriven’s journey with Inriver

1. PIM Systems evaluation

ProDriven evaluated several PIM vendors, focusing on syndication capabilities critical to their operations. However, many syndication-first providers lacked traditional PIM data structures and a scalable data model necessary for their expanding business.

2. Selecting Inriver

In 2020, amidst expansion and acquisitions, ProDriven chose Inriver for its comprehensive PIM solution tailored to manage its expanding brand portfolio and diverse product data.

3. The adaptable and scalable data model in action

Inriver’s flexible and scalable data model enabled ProDriven to consolidate and manage product data seamlessly across brands and categories. This flexibility supported the integration of new product lines and evolving business needs.

4. Harnessing the power of syndication

Inriver and ProDriven collaborated to conduct a comprehensive audit of the original PIM system. The results revealed that the initial syndication, with its numerous templates, was unsuitable for ProDriven due to the uniqueness and diversity of its product lines. The attribute levels and details were too variable to meet their needs.

Now, with Inriver Syndicate Advance capabilities integrated into the Inriver PIM platform, ProDriven can execute precise mapping of primary fields by category and brand, enhancing data exchange with partners.

5. The PIM built for the future

Inriver continuously enhances its product roadmap with innovations such as new APIs, Syndicate Advance, and AI-driven workflows. This commitment ensures that it meets evolving market demands and customer needs effectively.

“Whether we’re growing our business into new products, new brands, new categories, new regions of the world, or new languages, Werner is constantly evolving. And so is Inriver. Together, we’re able to secure a better product management solution.”

Stacy Gardella

Head of Global Marketing Technology & Operations, ProDriven Global Brands (formerly WernerCo)

Key Takeaway: Inriver x ProDriven Global Brands

By leveraging Inriver, ProDriven expands its global brand portfolio while maintaining leadership with cutting-edge products throughout the entire product lifecycle. This is supported by a scalable, future-proof PIM solution that grows alongside business changes.

Through their partnership, Inriver and ProDriven push the boundaries of what’s possible in PIM, contributing to Inriver’s ongoing evolution of a comprehensive product management solution for enterprise and mid-market brands and manufacturers.