Customer Spotlight: Vogel’s x Inriver

Vogel’s Products is a leading European manufacturer of innovative mounting solutions for TVs and screens. Headquartered in the Netherlands, Vogel’s designs all products in-house while working with external manufacturing partners. This setup allows them to maintain full control over product data, which is critical to supporting both their consumer and professional markets.

The company serves customers across Europe and Australia, with roughly half its business focused on consumers through electronics and DIY retailers, and the other half on professional installations such as schools and venues with large display walls.

The Challenge

Vogel’s faced the complex task of managing product information across a wide array of channels—including its website, marketplaces, and customer platforms. With over 5,000 SKUs and rapid growth, the need for a single source of truth became essential, especially as ecological and regulatory data demands increased.

“The Inriver PIM solution is a vital part of both our product development and communication processes. It acts as a central repository for all product information—used across our website, customer platforms, and marketplaces.”

– Lian Moerenhout

Product Manager, Vogel’s Products

The Solution

Inriver’s PIM solution became the central engine behind Vogel’s product information management. Acting as a unified repository for all product data, Inriver integrates seamlessly into Vogel’s digital ecosystem—from SAP (ERP) to Bynder (DAM) to Magento (website) and through to TrueCommerce (marketplaces).

Vogel’s uses Inriver not only to manage technical specifications like product dimensions and compatibility but also to store and distribute ecological impact data. This capability is helping them prepare for evolving requirements such as the Digital Product Passport (DPP).

“With Inriver, we offer customers consistent product data across all channels, making it easier for them to compare products and make informed decisions.”

– Lian Moerenhout

Product Manager, Vogel’s Products

Key Features & Benefits

• Automated PDF generation: Inriver automatically generates product leaflets from populated attributes, ensuring consistency and saving valuable time.
• Centralized, scalable data management: Over 5,000 SKUs managed in one place, supporting future growth and regulatory compliance.
• Seamless integration across platforms: Efficient product data flow from SAP → Inriver → Bynder → Magento → TrueCommerce.
• Future-ready ecological data management: Proactively addressing sustainability and compliance requirements through structured ecological data storage and publishing.

The Results

• Consistent customer experience: Customers benefit from reliable, comparable product data across all touchpoints—empowering informed decisions.
• Improved internal efficiency: Automated processes and integration reduce manual effort and speed up the distribution of product information.
• Regulatory readiness: Early adoption of ecological data management positions Vogel’s for smooth DPP compliance and future regulatory requirements.

Customer Endorsement

“The Inriver PIM solution is a great choice if you’re looking for flexible software that can grow with your business and easily connect to third-party systems. It’s been key to improving both our internal workflows and our customer experience.”

– Lian Moerenhout

Product Manager, Vogel’s Products

Inriver x Vogel’s

The partnership between Vogel’s and Inriver highlights how a flexible and integrated PIM solution can drive both operational efficiency and customer satisfaction. With Inriver at the core of their product data strategy, Vogel’s is well-positioned for growth, innovation, and regulatory readiness in the years ahead.