Vogel’s streamlines gobal product data and automates content creation
A B2B2C Inriver Case Study
Learn how Vogel’s optimized product information management and scaled their network in partnership with Inriver.
At a glance:
- Consumer Electronics Accessories
- B2B2C
- Enterprise
- Europe & Australia
5,000+
SKUs
$88M
Revenue
50%
Market segments
Summary
Vogel’s unified and automated its product information ecosystem with Inriver to ensure data accuracy, accelerate content distribution, and support new sustainability reporting requirements.
With 5,000+ SKUs and growing, Vogel’s needed a centralized system to manage complex product details—including dimensions, compatible screen sizes, and ecological data—across multiple channels. Inriver became the hub connecting SAP (product source), Binder (DAM), and Magento (e-commerce), enabling automated syndication through Chainable.
Outcomes:
- Centralized 5,000+ SKUs across regions and markets
- Automated generation of product leaflets and PDFs
- Reduced time spent on data distribution through workflow automation
- Improved consistency and accuracy of product data for customers
- Supported ecological and DPP compliance reporting
The Challenge
Vogel’s faced the complex task of managing product information across a wide array of channels—including its website, marketplaces, and customer platforms. With over 5,000 SKUs and rapid growth, the need for a single source of truth became essential, especially as ecological and regulatory data demands increased.
The Solution
Inriver’s PIM solution became the central engine behind Vogel’s product information management. Acting as a unified repository for all product data, Inriver integrates seamlessly into Vogel’s digital ecosystem—from SAP (ERP) to Bynder (DAM) to Magento (website) and through to TrueCommerce (marketplaces).
Vogel’s uses Inriver not only to manage technical specifications like product dimensions and compatibility but also to store and distribute ecological impact data. This capability is helping them prepare for evolving requirements such as the Digital Product Passport (DPP).
Key Features & Benefits
- Automated PDF generation: Inriver automatically generates product leaflets from populated attributes, ensuring consistency and saving valuable time.
- Centralized, scalable data management: Over 5,000 SKUs managed in one place, supporting future growth and regulatory compliance.
- Seamless integration across platforms: Efficient product data flow from SAP → Inriver → Bynder → Magento → TrueCommerce.
- Future-ready ecological data management: Proactively addressing sustainability and compliance requirements through structured ecological data storage and publishing.
The Results
- Consistent customer experience: Customers benefit from reliable, comparable product data across all touchpoints—empowering informed decisions.
- Improved internal efficiency: Automated processes and integration reduce manual effort and speed up the distribution of product information.
- Regulatory readiness: Early adoption of ecological data management positions Vogel’s for smooth DPP compliance and future regulatory requirements.
Customer Endorsement
Inriver x Vogel’s
The partnership between Vogel’s and Inriver highlights how a flexible and integrated PIM solution can drive both operational efficiency and customer satisfaction. With Inriver at the core of their product data strategy, Vogel’s is well-positioned for growth, innovation, and regulatory readiness in the years ahead.
Want to follow in Vogel’s footsteps?
Inriver offers the most comprehensive PIM solution on the market, built for speed, scale, and complexity. Let an Inriver expert explain how the Inriver PIM can turn your product data flows into a sustainable revenue stream.
- Get a personalized, guided demo of the Inriver platform
- Have all your PIM questions answered
- Free consultation, zero commitment
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