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Customer spotlight video: Michelin

case study, video

Watch the video to hear first-hand about Michelin's digital growth with the inriver PIM solution.

Navigating the ever-evolving digital commerce landscape within manufacturing demands precise and up-to-date product information. This information serves as a crucial resource for internal functions like sales, marketing, compliance, service, support, and management reporting. Additionally, external parties such as resellers, integrators, and distributors depend on this information to facilitate their operations.

Yet, Michelin encountered the hurdle of maintaining up-to-date, compliant and reliable product data from various contributors. That’s where inriver PIM stepped in, becoming the catalyst for digital transformation, simplifying internal and external collaboration and ensuring the latest and most accurate product information.

Watch the video featuring, Lucile Logel, Michelin’s PIM/DAM Leader, as she unveils the winning criteria:

  1. The powerful Syndication capability that eliminates the complexity in distributing data to third parties and enables accurate information with third-party channels and distributors.
  2. The easy integration of inriver PIM within their existing tech stack, amplifying their digital excellence and data-driven mindset.
  3. The user-friendly interface of the inriver solution that enables non-technical contributors at Michelin to easily access the platform, ensuring the most up-to-date and accurate product information.
  4. The capability to easily set up and manage branded, self-service digital storefronts populated with product information and assets needed by Michelin’s employees and partners.

How inriver fuels e-commerce expansion for global manufacturers

Lucile Logel, Michelin’s PIM/DAM Leader

Michelin’s collaboration with inriver PIM is a success story of accurate data driving digital growth. Through data transformation, Michelin has not only evolved digitally but has also laid a foundation for unprecedented collaboration and business expansion.

Want to know more? Take a closer look at how inriver can transform your product journey and your business. Schedule a conversation with one of our experts.