Michelin unifies global product content and scales retail syndication

At a glance:

• Automotive
• B2B
• Enterprise
• Clermon-Ferrand, FR

$28.4 Bn

Sales performance

$7.9 Bn

Brand value

+50%

Efficiency gain

Summary

Michelin, a global leader in mobility and tire innovation, centralized its product data ecosystem with Inriver PIM to empower teams and retail partners with accurate, on-brand content across every market.

As Michelin’s digital retail operations expanded, product information was spread across multiple systems and regions—creating data inconsistencies, duplicate content, and version control challenges. With Inriver, Michelin established a single source of truth for all product information, enabling non-technical users to manage and syndicate content with ease.

Outcomes: 

• Unified global product data into one central platform
• Enabled faster, automated retail syndication worldwide
• Improved accuracy and brand consistency across all channels
• Empowered teams and partners with real-time, reliable product content
• Strengthened collaboration and digital efficiency across markets

Watch the video featuring, Lucile Logel, Michelin’s PIM/DAM Leader, as she unveils the winning criteria:

1. The powerful Syndication capability eliminates the complexity of distributing data to third parties and enables accurate information with third-party channels and distributors.
2. The easy integration of Inriver PIM within their existing tech stack amplifies their digital excellence and data-driven mindset.
3. The user-friendly interface of the Inriver solution enables non-technical contributors at Michelin to easily access the platform, ensuring the most up-to-date and accurate product information.
4. The capability to easily set up and manage branded, self-service digital storefronts populated with product information and assets needed by Michelin’s employees and partners.

Michelin’s collaboration with the Inriver PIM is a success story of accurate data driving digital growth. Through data transformation, Michelin has not only evolved digitally but has also laid a foundation for unprecedented collaboration and business expansion.