Swegon harmonizes global product and asset data across 4,000+ employees

At a glance:

• Industrials
• B2B
• Enterprise
• Gothenburg, Sweden

$650M

Revenue

3,800+

Employees

20+

Facilities

Summary

Swegon, a global leader in indoor climate solutions with 4,000+ employees worldwide, delivers tailored ventilation and air-quality systems for buildings across Europe and North America. 

As product complexity and customization increased, Swegon faced scattered product information, duplicated assets, and inconsistent data across business units. To solve this, the company implemented Inriver integrated with KeyShot DAM, creating a unified system for managing product data and digital assets. 

Swegon harmonized product information globally, eliminated manual data handling, and reduced errors to enablesfaster collaboration across teams and markets. 

The Challenge

Swegon’s global operations and product complexity introduced serious challenges in managing and distributing product information:

• Products are highly configurable, often customized per building
• Internal content silos and disconnected systems caused delays and inconsistencies
• Marketing teams lacked a single source of truth, leading to outdated assets in circulation
• Manual content creation and enrichment were time-consuming and error-prone

“Before Inriver and KeyShot Dock, it was a lot of copying, pasting, and reusing outdated materials. Our teams were constantly unsure which version was correct.”

– Jenny Persson Medynski

Product Marketing Operations Manager, Swegon

The Solution

To address these challenges, Swegon implemented the Inriver PIM solution and integrated it with KeyShot Dock, their digital asset management system. This created a harmonized ecosystem where:

• Inriver became the single source of truth for structured product data
• KeyShot Dock manages the visual product experience (images, 3D renders, assets)

With a tight, two-way integration, Inriver and KeyShot ensure that product data and digital assets stay consistently aligned. Teams across departments and geographies can now collaborate efficiently using a shared, centralized system.

Swegon also benefits from Inriver’s flexible and extensible data model, which is designed to scale with the needs of complex, highly configurable product portfolios.

“We chose Inriver for its flexibility and scalability. It allowed us to start small and evolve, adding features as we grew. The integration with KeyShot was a game-changer.”

– Jenny Persson Medynski

Product Marketing Operations Manager, Swegon

“With Inriver and KeyShot Dock, we maintain trust across systems. Product data and product experiences must align and now they do.”

– Karl-Michael Nigge

Chief Product Officer, KeyShot

The Results

With Inriver and KeyShot in place, Swegon has transformed how product information and assets are managed:

• A centralized hub for product content and assets
• Reduced manual tasks, freeing teams to focus on value-added work
• Increased internal trust and efficiency across marketing and sales
• Improved customer experience through consistent and timely product content
• Enhanced scalability and governance in a decentralized global organization

“It’s a system we don’t think about anymore because it just works. It’s saved us time, improved quality, and let us focus on what really matters.”

– Jenny Persson Medynski

Product Marketing Operations Manager, Swegon

“Inriver is a confidence system. It enables us to harmonize how we talk about products, no matter the business unit or channel.”

– Stina Johansson

PIM Manager, Swegon

Advice for Starting a PIM Project

“Start with a strong pre-study. Talk to sales, marketing, factories, every stakeholder. A solid foundation leads to a successful PIM journey.”

– Jenny Persson Medynski

Product Marketing Operations Manager, Swegon

Inriver + KeyShot x Swegon: A PIM + DAM Success Story

Through the integrated power of Inriver PIM and KeyShot Dock DAM, Swegon has built a scalable, efficient, and collaborative product content operation that supports its global B2B business.

From configurable product management to asset version control, Swegon now has a harmonized content supply chain, enabling faster go-to-market, improved digital experiences, and better internal collaboration.