Vestas powers 80,000+ products and streamlines global operations with Inriver

At a glance:

• Energy
• B2B
• Enterprise
• Aarhus, Denmark

25K → 80K

Products online

88 countries

Global reach

$16.6 Bn

Revenue

Summary

Vestas, the global leader in sustainable energy solutions, unified its complex product data ecosystem with Inriver to accelerate catalog updates, automate workflows, and deliver consistent product experiences across 88 markets.

Managing over 80,000 products and spare parts, Vestas previously relied on legacy systems and fragmented data that slowed collaboration and digital operations. With Inriver, the company established a single source of truth—automating workflows from SAP to Episerver and integrating with Microsoft Azure to power real-time updates and connected technical documentation.

Outcomes: 

• Unified 80,000+ SKUs across global operations (up from 25,000)
• Automated catalog updates and technical documentation delivery
• Improved collaboration across manufacturing, service, and sales teams
• Enabled real-time data sharing across 88 countries
• Strengthened digital infrastructure for global scalability and growth

“With PIM, we have already seen a huge efficiency improvement in our processes from day one and more importantly, we now have an always updated and relevant catalog available to customers on our e-commerce.”

Lars Elkjær Andersen

Sr. Director eCommerce & Digital Customer Channels, Vestas

Challenge

Vestas has a clear ambition to be a global leader in “sustainable energy solutions” and a global leader in after-sales and the service market in the wind energy sector.

As part of their ongoing digital transformation, they have established stable and scalable management of their online product range with a new PIM system from inriver. This optimizes customers’ purchasing, and product experiences, ensuring Vestas can deliver innovative service offerings.

Vestas has an online marketplace for spare parts for wind turbines – Shop.Vestas.com – which is a globally leading platform. From this platform, Vestas’ customers can find thousands of spare parts – from nuts and bolts to blades – from different suppliers for all the leading wind turbine models.

The range of products included approximately 25,000 products and spare parts. Before inriver, the product information was transferred to the webshop from their SAP system via manual processes. The goal was to minimize manual processes to streamline and to automate across the enterprise, and to create a scalable commercial product catalog.

Result

“With PIM, we have already seen a huge efficiency improvement in our processes from day one and more importantly, we now have an always updated and relevant catalog available to customers on our e-commerce channel,” said Lars Elkjær Andersen, Sr. Director E-commerce & Digital Customer Channels.

“We have high expectations to also utilize the system to be able to offer our internal people a much better overview of the services available at any given time from one place. The implementation went super efficiently and we have felt in safe hands throughout the process with Immeo as a skilled partner, and inriver as system choice has so far proved to fully meet our needs and expectations.”

Vestas today has a scalable, digital platform that optimizes their customers’ shopping experience and offers them innovative service offerings. Shop.Vestas.com makes it possible to work efficiently with product enrichment, catalog structure, and assortment planning. Sales, service, and support can ensure optimal customer service with rich and detailed information about service tasks and products via an internal information portal.