Customer Spotlight Story: Varner

Varner fashions product information with inRiver

Varner is one of Scandinavia’s leading textile companies, with close to 11,000 employees. There are 1500 stores in eight countries: Norway, Sweden, Finland, Denmark, Iceland, Poland, Germany and Austria. Varner is comprised of the concepts Bik Bok, Carlings, Cubus, Days Like This, Dressmann, Dressmann XL, Urban, Volt, Wow, Levi’s Store, and Nike Store.



Before integrating a product information management system, the company had eight different websites with data sourced from their Episerver website content management system. Because of their growing size and expanding product portfolio, it was difficult to sell into other markets and channels efficiently.



inRiver helps Varner streamline the flow of product information, making product data accessible to sales and marketing employees across their regions and across functional areas. inRiver is integrated with Episerver CMS, Episerver Commerce and M3 ERP solutions, providing much needed automation and optimized workflow.



Now all product data to support product and store launches in all markets, languages, channels, and e-commerce sites can come from one source. The newly integrated solutions now enable better collaboration between the company’s marketing and technology departments.


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With all our product information in inRiver PIM, we are able to do launches and manage products for all our brands, in all our markets, in all languages for all our channels and e-commerce sites from one source.

Claire Sharp Sundt, Project Manager, Digital Media, Varner Group