Varner unifies product data across 11 retail brands and 8 countries, accelerating omnichannel expansion with Inriver PIM
Varner implements Inriver PIM to streamline the flow of product information and make it accessible across functions and regions.
At a glance:
- Fashion & Apparel Retail
- B2C
- Enterprise
- Oslo, Norway
1500
Stores in 8 countries
11
Centralized brands
$1.25 Bn
Revenue
Summary
Varner needed a unified product information foundation to support rapid omnichannel expansion across 11 fashion brands and eight countries. Relying on Episerver CMS as the sole product data source created duplication, manual work, and inconsistent content across markets. With Inriver PIM integrated into Episerver CMS, Episerver Commerce, and M3 ERP, Varner rebuilt its architecture around a single source of truth. Product data now flows consistently to every digital and in-store touchpoint, enabling faster launches and stronger collaboration across teams.
Outcomes:
- Centralized product data for 11 brands across 8 countries
- Improved data flow and accelerated multi-market launches
- Consistent, high-quality product information across all channels
- Stronger alignment across marketing, merchandising, and technology teams
- Extensible foundation supporting omnichannel growth
The Challenge
Before integrating a product information management system, the company had eight different websites with data sourced from their Episerver website content management system. Because of their growing size and expanding product portfolio, it was difficult to sell into other markets and channels efficiently.
The Solution
Inriver helps Varner streamline the flow of product information, making product data accessible to sales and marketing employees across their regions and across functional areas. Inriver is integrated with Episerver CMS, Episerver Commerce and M3 ERP solutions, providing much needed automation and optimized workflow.
The Result
Now all product data to support product and store launches in all markets, languages, channels, and e-commerce sites can come from one source. The newly integrated solutions now enable better collaboration between the company’s marketing and technology departments.
Want to follow in Varner’s footsteps?
Inriver offers the most comprehensive PIM solution on the market, built for speed, scale, and complexity. Let an Inriver expert explain how the Inriver PIM can turn your product data flows into a sustainable revenue stream.
- Get a personalized, guided demo of the Inriver platform
- Have all your PIM questions answered
- Free consultation, zero commitment
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