Teknos Creates “Wow” Effect with inRiver
Listen in as Teknos Marketing Director, Outi Eskelinen, explains how inRiver enables a “wow-effect” in their product stories. Teknos now scales easily into new markets and saves both time and money by managing product information in inRiver’s PIM platform.
Teknos partnered with inRiver to address their need for faster development and enrichment of product stories in a rapidly expanding B2B environment. Teknos is one of Europe’s leading suppliers of industrial coatings with specialities in retail and architectural coatings. They sell direct in 17 countries and export to over 20 countries via a well-established network of dealers.