Stadium has evolved into one of Europe’s largest sports chains. Stadium Sergelgatan has been joined by more than 150 sports and sports department stores in Sweden, Finland and Germany. Stadium has evolved with Stadium Team Sales as well as the Stadium Outlet, Stadium Ski, and Stadium Pulse concepts being added to the line-up. In addition, Stadium in Stadium Sports Camp has Sweden’s largest, and probably the world’s funniest, sports camp for children and young people.
The PIM system makes it easy for us to guide customers with images, text and videos, so we can provide the best service. The information is of really good quality. You can rely on the text and the images, and you can easily use the information from print to web to social media.
Pia Upola, Media Manager, Stadium
Stadium has grown steadily over more than 30 years, both through acquisition and expanding e-commerce operations. With more than 40,000 SKUs and permutations of data, managing product data and product translations had become cumbersome. Their previous database wasn’t able to be productive with the growing organization.
In order to support easy information flow across different markets and channels, Stadium decided to switch to inRiver’s PIM solution where all the product information for their e-commerce properties is fed through the one solution.
The company can now get new product information to market much faster and the marketing team can enter a new market within three months. The collaboration is consistent across departments through workflow processes. The clear and structured data model makes it easier for Stadium to translate product information into different languages quickly and better support the creation of new product stories across all channels.