Customer Spotlight Story: Oticon

Hear how Oticon uses inRiver to take a more structured approach to translations and validating their product data, creating a centralized repository for all of their product information. Troels Christensen, Product Owner at Oticon, and Ulrik Rindal, Manager of Oticon Sales Magazine describe how and why Oticon chose inRiver’s PIM solution.

(Video: 3:10)

The reason we needed a PIM strategy is that we have an always-on approach to our website and our channels, meaning that we need to be able to distribute the same product information across our e-commerce [marketplaces], our websites, and all our other channels.
– Troels Christensen, Product Owner, Oticon