Living Spaces automates 70% of product data workflows and enhances in-store accuracy with Inriver
Living Spaces deployed Inriver and automated 70% of its product data workflows, improving accuracy and speeding up product launches to deliver a seamless in-store and online experience.
At a glance:
- Furniture
- B2C
- Enterprise
- La Mirada, California
60–70%
Efficiency gain
24
Stores
35+
Furniture brand range
Summary
Living Spaces, a leading U.S. home furnishings retailer, unified its product information and automated 70% of manual data workflows with Inriver PIM—boosting accuracy and speeding product launches across both online and in-store channels.
With thousands of customizable products and up to 30 fabric variations per item, Living Spaces needed a scalable, real-time solution to manage complexity and maintain data consistency. By centralizing product data and integrating Microsoft Dynamics ERP with Optimizely CMS, the company now delivers faster, more reliable product updates and consistent information across every channel.
Outcomes:
- Automated up to 70% of product data workflows
- Achieved 60–70% faster product and content updates
- Ensured real-time accuracy across online and in-store channels
- Reduced manual errors and accelerated time-to-market
- Enhanced customer experience and operational efficiency
The challenge
Despite widespread success with its brick-and-mortar stores, Living Spaces knows that beating market competition means adapting to the demanding world of consumer-driven digital commerce guided by new rules of engagement. To meet these new demands, Living Spaces added an EpiServer CMS system to its existing ERP system, creating a setup that seemed capable of supporting e-commerce goals.
But it wasn’t long before challenges started to emerge. As they built the e-commerce site out further, the ERP system wasn’t able to handle product information and creating web-specific attributes proved complicated. The ERP system also wasn’t well-suited for creating new filters for easier customer navigation, SEO optimization, or A/B testing of different products across the e-commerce site.
It simply took a long time and was too big of an effort from a lot of people in the company. In general, we needed to be more self-sufficient on the marketing and e-commerce side. To achieve that, we needed a system providing a single source of truth and offering value for anyone in marketing, merchandising, and IT.
Kevin Hunzker, E-Commerce Quality Assurance Analyst, Living Spaces
These challenges became prohibitive when Living Spaces decided to build a new version of its special orders system for customizing furniture online, offering more fabric options, and qualifying products. In the past, each item would have an assortment of fabric options assigned to it. Because they were all independent, Living Spaces would have 20 products each with 30 fabric options. As fabric went out of stock, changes had to be made manually so they wouldn’t appear on the website anymore.
We needed a better way of handling all our product information. A streamlined process. What we had was just incredibly manual.
Kevin Hunzker, E-Commerce Quality Assurance Analyst, Living Spaces
To meet the needs of today’s consumers, Living Spaces needed a new approach to product information management.
The solution
Living Spaces needed a connection with Optimizely (formerly EpiServer) for an easy product information management implementation. With the help of their Inriver implementation partner, Luminos Labs, a connector was built to match their needs.
Luminos Labs also worked with Living Spaces to create new workflows for product information management in its new special orders system instead of struggling against ERP system limitations. Now, the Microsoft Dynamix ERP feeds the e-Commerce site with pricing and inventory information while all other product content is created, managed, and fed through Inriver. Living Spaces is using an Excel-based smart sheet solution for different suppliers to upload product information. Once approved by the merchandising team, the information is automatically uploaded and integrated into the Inriver marketing model.
The results
As a result, the special-order process has become much more consumer-friendly without complicating backend operations. With the REST API in place and scripts running updates, replacements, file uploads, and other common tasks, so much work has been automated to make life easier for the marketing team as they find innovative ways to engage customers.
We actually have been able to build in-store studios. These are screens where customers can render their products in-store. In the past, we would not have been able to do that because the data was just not reliable. Now, colleagues can keep track of inventory themselves and be sure that it is correct.
Kevin Hunzker, E-Commerce Quality Assurance Analyst, Living Spaces
Inriver x Living Spaces: Takeaways
All of this added efficiency on the backend has streamlined the special orders process rebuild and the results speak for themselves. After implementing Inriver, Living Spaces special orders are up about 20%.
By embracing a dedicated PIM solution, Living Spaces now accomplishes more with less in the marketing department, increasing operational efficiency, boosting customer experiences, and ultimately improving the bottom line.
Want to see the Inriver PIM in action?
Schedule a personalized, guided demo with an Inriver expert today to see how the Inriver PIM can get more value from your product information.