Customer spotlight: ITW Construction Products Europe

case study

Read how ITW Construction Products Europe can automatically feed 10,000 SKUs into 10 websites and catalogs and significantly reduced employee workload with inriver PIM.

ITW Construction Products Europe is a segment of ITW Construction Products, one of the world’s leading diversified manufacturers of specialized industrial equipment, and consumables. ITW Construction Products’ products and solutions are at work all over the world, in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, automotive, and mobile industries. ITW Construction Products operate in 56 countries with more than 50,000 employees, which includes a significant presence in developed as well as emerging markets.


The company had an issue maintaining product information to ensure accuracy across the web, catalogs, multiple countries, and markets. Their system could not quickly, efficiently, and accurately deliver product content to internal and external customers and channels in a sustainable way.


ITW Construction Products Europe implemented inriver’s PIM system across their markets including integrations with their multiple ERP systems and Umbraco website content management system. Their product information became centralized for 50,000 SKUs and the same information was used in all markets. This centralized solution meant that there was a single repository for all product information across all countries and useful for all employees.


Product information management has introduced consistency, accuracy, and simplicity. Their product information is now precise across all channels and languages. 10,000 SKUs are automatically fed into 10 websites and catalogs which has significantly reduced employee workload.