Customer Spotlight Story: Intermatic

Intermatic Taps inRiver as the Cornerstone of Its Product Information Management Strategy

Company Highlights

  • Electrical Manufacturing Industry
  • 130 Years in Business
  • 500+ Employees
  • 400+ OEM Partners Worldwide

Founded in 1891, Intermatic has been a long-standing leader in the energy controls business. Today, Intermatic sells products on every continent and have earned the trust of over 400 OEMs worldwide.

At Intermatic, if you need any product related material, you need to go through inRiver to get it. Basically, it is feeding everything, everywhere, just like it should. With inRiver, our tech sheets all look identical, beautiful, and professional.

Kimberly Morris, Digital Data Specialist, Intermatic

Challenge

Having been in business for almost 130 years, Intermatic has seen many cycles of change in both products and markets. Now more than ever, customer behavior is what’s changing more than anything else. Understanding the importance of digital commerce, Intermatic sought
new ways to help organize its abundance of product information to meet the needs of modern
consumers.

When building a new website, the marketing team realized it needed to adapt its traditional product catalog to a new digital format while maintaining consistency of information across all channels.

Product descriptions and instruction sheets could vary between the website, price lists, and the catalog. Without a single source of truth and a tool to support its workflows, it was difficult for Intermatic to maximize the opportunities it saw on emerging digital platforms. To support its e-commerce goals, Intermatic decided it was time to invest in a dedicated product information management (PIM) system. And inRiver quickly became the cornerstone of their product information management strategy.

Solution

Intermatic is now using inRiver to create a central product information hub. Using a fixed connector, a handful of fields are fed from the IBM iSeries ERP system to initiate the product enrichment journey. With that foundation in place, product managers, text writers, graphic artists, photographers, and videographers can all play a part in enriching the product catalog.

As product information is completed, it is used in several places like the website running on Sitecore and the PDF generator that creates technical datasheets. The PIM system also facilitates localization so every asset can easily be translated into each of the four official languages supported by Intermatic (English, French, Spanish, and German).

Result

Intermatic now has a PIM system that is easy to learn, easy to use, and guarantees product information is both correct and high quality. But most importantly, they now have a single source of truth for all the product content across the organization. There are three specific ways that this has helped transform Intermatic’s e-commerce operations:

  • Usability: inRiver enables the team to audit incoming data so that inconsistencies are easily spotted. Also, mass imports and exports are simplified, increasing productivity by eliminating the slow, manual processes that Intermatic had always used for managing product information.
  • Promotion: inRiver enables the team to promote spare parts for competing products. The PIM system allows Intermatic to work with accessories, bundles, up-sell, cross-sell, and groups of products that should be promoted together or as alternatives to one another.
  • Syndication: inRiver gives Intermatic the platform and automation tools needed to syndicate content to external marketplace partners like Amazon. Once fully implemented, the inRiver Syndicate will allow the team to automate the entire process.

The process is fast. I just love inRiver.”—Kimberly Morris

 

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