Hamelin accelerates global product readiness 8× faster
Hamelin accelerates global product readiness eightfold by unifying and scaling its product data with Inriver.
At a glance:
- Manufacturing
- B2B
- Enterprise
- Normandy, France
22,000
SKUs
£400M+
Revenue
2,400+
Employees
Summary
Hamelin, Europe’s leading notebook manufacturer, needed to modernize how it prepared and distributed product information across more than 22,000 products in 13 languages. Prior to Inriver, teams relied on scattered spreadsheets and manual processes that slowed launches and made accuracy difficult—especially when listing products on Amazon.
By implementing Inriver and later migrating to its SaaS version, Hamelin created a centralized enrichment layer that receives structured data from ERP, maintains multilingual consistency, and delivers channel-ready content across markets. The company now brings products to digital channels with significantly greater speed, clarity, and reliability.
Outcomes:
- 8× faster product preparation compared to pre-PIM workflows
- Centralized product information accessible across all teams
- Consistent, accurate data for 22,000 SKUs in 13 languages
- Rapid onboarding for Amazon and other marketplaces
- Greater productivity and reduced manual workload
- Improved sales performance supported by higher-quality content
We are able to deliver information to our customers eight times faster now that we have a PIM.
Laurence Teuma, International Key Account Manager Online
Challenge
When it came to putting the Hamelin products on Amazon, the online retail giant required this information quickly and readily available. Hamelin realized they needed their product information to be clear and consistent for each product, all 22,000 of them in all 13 of the different languages. This challenge prompted them to look for a PIM.
Solution
Hamelin worked closely with their partner to address their need for a user-friendly tool that would be scalable, adaptable, and most importantly easy to use. The company felt that a PIM would not only help them improve their Time to Value (TTV) but help them measure the percent of product information they have and what they are still missing. Choosing inriver for their PIM solution was an obvious choice as it met the need of having a clear status of their product information readiness.
Result
Hamelin is now able to invest more time into becoming a global market leader with their products instead of excel sheets trying to match each bit of product information to the correct product in the specified language. Before inriver, Hamelin needed to consult different people to gather all of the pieces of information they required to launch products. Then, they still needed to rework them into unique formats for market places like Amazon. Now, all it takes is a few clicks and that information is at their fingertips. This helps Hamelin transition to a B2B2C company and helps deliver a faster time to value for the business.
Want to follow in Hamelin’s footsteps?
Inriver offers the most comprehensive PIM solution on the market, built for speed, scale, and complexity. Let an Inriver expert explain how the Inriver PIM can turn your product data flows into a sustainable revenue stream.
- Get a personalized, guided demo of the Inriver platform
- Have all your PIM questions answered
- Free consultation, zero commitment
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