Ethan Allen started its business in 1932 and has been designing and selling unique furniture created with craftsmanship and value. The company has 300 design centers and studios in the US, Canada, Europe, Asia and the Middle East, nine manufacturing facilities and 14 retail service centers. It is one of the largest furniture companies in the United States.
The company was using a digital asset management solution, which was no longer working for them and they needed a digital re-platforming. The issue was that employees could not quickly, efficiently and accurately deliver product content to internal and external customers and channels in a sustainable way. Their print and creative process was inefficient and needed a streamlined workflow.
When the company decided to expand channels and improve the marketing process, they turned to inRiver product information management to help centralize all product information across the company. Today inRiver is integrated with Salesforce Commerce Cloud, JD Edwards, and MicroD furniture configurator. This provides a greatly improved data model that is much more flexible than their legacy solution.
The company is now able to syndicate content to Amazon and everything on their website is fed by inRiver, enabling them to quickly update information across all of their divisions, making changes one time and having it be available in all channels and systems.