Customer spotlight story: Ethan Allen

case study

Read how Ethan Allen turned to inriver PIM to provide a flexible data model and help centralize all product information across the company.

Ethan Allen started its business in 1932 and has been designing and selling unique furniture created with craftsmanship and value. The company has 300 design centers and studios in the US, Canada, Europe, Asia and the Middle East, nine manufacturing facilities and 14 retail service centers. It is one of the largest furniture companies in the United States.


The company was using a digital asset management solution, which was no longer working for them and they needed a digital re-platforming. The issue was that employees could not quickly, efficiently and accurately deliver product content to internal and external customers and channels in a sustainable way. Their print and creative process was inefficient and needed a streamlined workflow.


When the company decided to expand channels and improve the marketing process, they turned to inriver product information management to help centralize all product information across the company. Today inriver is integrated with Salesforce Commerce Cloud, JD Edwards, and MicroD furniture configurator. This provides a greatly improved data model that is much more flexible than their legacy solution.


The company is now able to syndicate content to Amazon and everything on their website is fed by inriver, enabling them to quickly update information across all of their divisions, making changes one time and having it be available in all channels and systems.

Inriver is working extremely well for us and has enabled Ethan Allen to respond to business needs in ways never possible before. It’s a big deal. A really big deal.

Cindy Coons, Project Manager, Ethan Allen Global