Coop unifies product experiences online and in 800+ stores

At a glance:

• Food and Beverage
• B2C
• Enterprise
• Solna, Sweden

~800

Stores

<15mins

Update speed

16.5%

Market share

Summary

Coop Sverige AB, one of Sweden’s largest supermarket chains, unified its product information across 800 stores and a growing e-commerce channel with Inriver PIM.

Managing product images, descriptions, and campaign content across channels was time-consuming and inconsistent. By centralizing all product data into a single platform, Coop ensured complete accuracy and faster updates across every customer touchpoint.

Outcomes: 

• Reduced product update time to under 15 minutes
• Centralized all product data into one platform 
• Integrated seamlessly with Adobe InDesign and Episerver CMS
• Enhanced data accuracy and consistency across channels
• Delivered faster, more cohesive shopping experiences online and in-store

The Challenge

With customers starting to connect through digital channels, the company wanted an innovative yet stringent system for handling product information. The company needed to have a consistent and seamless shopping experience throughout all its channels.

“With Inriver, we can now update our product information in one place and publish it across all channels in less than 15 minutes.”

Jonas Taube

Advertising Manager, Coop Sverige

The Solution

The Coop selected a portfolio of offerings to accelerate the development and dissemination of product information throughout their operations. They selected Adobe InDesign for their print catalog offerings, Episerver for their web content management and digital commerce solution, and Inriver for their centralized product information management system. This comprehensive solution portfolio gave the marketing and design teams the tools and capabilities they needed to promote and market their stores and products.

The Result

Launched in less than six months, Coop Sverige is now able to make changes in a single location and publish to all channels in fifteen minutes or less. All of the organizations’ product information, images, campaigns, offers are centrally located in the Inriver PIM system.