Pandora unifies 100+ markets and cuts data management time by 70%

At a glance:

• Apparel
• B2C
• Enterprise
• Copenhagen, Denmark

70%

Efficiency saving

$4bn+

Global revenue

6,500+

Retail outlets

Summary

Pandora, the world’s largest jewelry brand, unified its global product data with Inriver PIM, ensuring every piece—from charm to collection—shines consistently across more than 100 markets and 6,500 retail outlets worldwide.

Managing product information across global retail and e-commerce channels created challenges in consistency, pricing accuracy, and localization. With Inriver, Pandora centralized and standardized all product data, reducing manual update time by 70% and empowering teams to manage global content with precision and speed.

Outcomes: 

• Reduced product data management time by 70%
• Unified and standardized data across 100+ markets
• Improved accuracy and consistency across all channels
• Enabled faster updates and simplified localization
• Enhanced customer experience and brand consistency worldwide

Pandora’s PIM journey with Inriver

As the world’s largest jewelry brand, Pandora brings its handcrafted designs to life in more than 6,500 stores across over 100 countries. Explore Pandora’s journey to more effective data management:

1. Choosing an enterprise-ready PIM

With significant challenges in effectively operationalizing its product data to support in-store and online sales, Pandora needed an enterprise PIM capable of powering a complex and growing global presence. Pandora chose Inriver, and the dynamically adaptable Inriver PIM platform, to meet these enterprise demands.

2. Turning chaos into order 

With the Inriver PIM implemented, Pandora moved away from the data chaos of segregated databases and ineffective workflows towards a more structured system. By positioning PIM at the center of operations, Pandora can now integrate all systems, from ERP to e-commerce, and transform data chaos into an ordered system.

“A PIM system that met our immediate needs and allowed for ongoing development was crucial. We wanted a system that addressed the needs of local merchandisers, the global team, and myself. We found that with Inriver.”

Isabel Marschall Thostrup

E-commerce Specialist, Pandora

3. Elevating usability and efficiency 

Using the Inriver PIM platform, Pandora can now streamline workflows and processes across all its internal channels. Not only does this make every day operations faster and more efficient, but it also unifies diverse business units across multiple geographies and improves connectivity with the work done by Pandora’s global team.

4. Making local merchandisers’ jobs easier  

To support its global network of retail outlets across 100+ countries, Pandora uses the Inriver PIM to provide in-store access to a rich and detailed product catalog. This means every sales operative can access the entire Pandora product catalog, making it easier than ever to provide a winning and consistent customer experience.

5. Supporting accelerated market expansion

To meet global growth ambitions, Pandora uses the Inriver PIM to accelerate expansion. Empowered by a robust PIM platform that supports scalability and provides the level of traceability needed to adapt to new and evolving market demands and regulations, Pandora is now launching into six new markets annually.

6. Simplifying product launches

Pandora can now diversify its product range with ease thanks to the efficiencies gained from the Inriver PIM platform. This has included the successful launch of the brand’s Diamonds collection, which took place within a streamlined three-month period thanks to the data management provided by the Inriver PIM.

Inriver x Pandora: The key takeaway

As a global leader in the jewelry industry and an ever-evolving, complex product catalog, it was clear that Pandora needed a robust, enterprise-ready PIM system to meet its data demands. The company’s journey with Inriver has set new standards in product information management across Pandora’s entire organization, powering internal efficiency and innovation, elevated customer experiences, and better global coordination. With Inriver, Pandora has secured sustainable, data-driven growth and cemented its role as a global leader in the competitive jewelry market.