Metagenics accelerates global digital transformation and scales omnichannel growth

Metagenics’ PIM journey with inriver

Metagenics’ journey to a different way of working looked like this:

1. The need for composability

With its digital scaling strategy in place, Metagenics knew it needed a composable PIM solution to meet the expectations of that strategy. This meant finding a MACH Alliance member to ensure the chosen solution fitted within their composable tech stack. 

2. Selecting inriver 

After extensive evaluation, Metagenics chose inriver for its best-in-breed composable architecture and MACH Alliance certification. Crucial, too, was the dynamically adaptable inriver data model, which ensured Metagenics could manage its extensive and evolving catalog of product data components and relationships. 

“The MACH Alliance gives you the freedom to pick the best of breed and then hook it up together so that you can really deliver a world-class experience to customers.”

Esther Lapham, Metagenics

E-commerce Product Manager

3. Managing implementation 

Before PIM implementation, various Metagenics departments were identified as stakeholders, spanning marketing, supply chain, finance, and regulatory functions. Post-implementation, these teams benefitted from the single source of truth provided by the inriver PIM, which added immediate value to their daily workflows. 

4. Powerful Syndication 

Inriver’s platform enables Metagenics to deliver up-to-date, trustworthy product information to Google Shopping, Facebook, Amazon, and local market websites. The platform also powers Metagenics’ strategy on Fullscript, a platform for practitioner-patient relationships, in an easy and streamlined way. 

5. Enhanced Product Lifecycle Management 

During implementation, Metagenics undertook significant institutional and organizational knowledge transfer into the inriver PIM platform. This enabled them to replace legacy spreadsheets and optimize processes for new product launches, discontinuations, and discounts, improving overall product lifecycle management.

6. Global Expansion 

Going forward, inriver is already empowering Metagenics to expand globally by supporting multilingual, multi-brand data models with localized fields. The first step is the Metagenics US website instance and its direct-to-consumer outreach to practitioners and patients alike. 

inriver x Metagenics: The key takeaway

The journey shared by Metagenics and inriver has been powered by a strong sense of collaboration. This has enabled Metagenics to break down silos and achieve a comprehensive 360-degree view of their product data. Already a successful collaboration, Metagenics’ plan to introduce the inriver platforms to additional markets will further accelerate time-to-market, reduce total ownership costs, and amplify conversions through enriched product data, delivering a world-class customer experience. By choosing inriver, Metagenics can continue to pioneer advancements in high-grade micronutrition, supported by a scalable, future-proof PIM solution.