Customer Spotlight: Jensen Precast

Jensen Precast is a leading independent U.S. precast concrete company. Specializing in key infrastructure components for water, energy, transportation, and communication, they serve a diverse customer base including engineers, contractors, utilities, and developers. Jensen Precast operates multiple facilities in the Western U.S., with a 900-strong workforce dedicated to providing their customers with top-quality products.

the challenge

As an existing inriver customer, Jensen Precast enjoyed elevated product information management. However, as their sales approach evolved, they faced a new and significant challenge: managing a vast inventory of products with insufficient or non-existent descriptions. Its relatively small team struggled to create detailed, accurate, and SEO-friendly product descriptions for improving online visibility and conversion rates. These manual processes were time-consuming and required frequent consultations with their engineering team to ensure data accuracy. This made the process inefficient and costly. 

the solution

After evaluating several options, Jensen Precast chose the then-latest innovation from its existing PIM provider, inriver Inspire. Powered by AI, inriver Inspire combines ChatGPT technology with the single source of truth provided by the PIM platform to generate rich, engaging product content for every channel. The decision to go with the latest inriver innovation was made easier by Inspire’s ability to quickly produce accurate product descriptions using Jensen Precast’s existing product data, rather than relying on potentially inaccurate internet sources. 

In initial tests, Inspire produced, reviewed, and edited 10 product descriptions in approximately 15 minutes. This was significantly quicker than the 2 hours it took a team member to complete the same task manually. The previous approach involved templated descriptions with manually inserted data that then required additional time to consult with the engineering team. This stark difference highlighted Inspire’s efficiency and accuracy and made Jensen Precast excited about the possibilities of the new inriver capability.

“Inriver was quick to capitalize on emerging technology to help us overcome a significant challenge. Inriver Inspire now automates many repetitive tasks, letting us allocate our in-house resources more effectively.”

Samantha Schwartz

Vice President of E-commerce, Jensen Precast

the results 

Implementing inriver Inspire has significantly streamlined Jensen Precast’s content creation process, delivering tangible benefits, including:

• Time savings: By automating the generation of product descriptions, Jensen Precast saved hundreds of hours previously spent on manual writing and data consultation. 
• Cost reduction: The tool minimized their need for additional human resources or contractors, reducing costs associated with content creation. 
• Ability to focus on innovation: The team can now prioritize more complex content creation tasks, while Inspire handles repetitive description writing. 
• SEO performance: Inspire-generated content is proving to be as impactful for SEO performance as previously used human-generated content. Descriptions remained accurate and effective, confirmed by the engineering team’s tested review. 
• Enhanced metrics: Post-implementation, Jensen Precast saw an average increase in organic traffic by 60%, with some categories experiencing over 120% increase. Additionally, conversion rates improved during the quarter following the deployment of Inspire. 
• Content review: The process includes activating Inspire, reviewing descriptions for brand voice consistency, and conducting final SEO checks, ensuring high-quality output. 

inriver x Jensen Precast: The key takeaway

By turning to inriver Inspire, Jensen Precast has not only addressed its initial challenges with product descriptions but also enhanced its overall productivity and effectiveness. By leveraging this advanced tool, Jensen Precast has achieved significant improvements in both time and cost efficiency, while also boosting its organic traffic and conversion rates. This is a substantial win for Jensen Precast and showcases the value AI-powered content creation with inriver Inspire adds to the product experience.