Customer Spotlight: Flügger x Inriver

Flügger Group is a Nordic company specializing in the sale of paint and coating solutions for both exterior and interior surfaces. Flügger operates primarily as a B2B company, especially known for its strong focus on professional painters and partnerships with professional hardware stores. However, Flügger also serves B2C customers directly through its own retail stores and e-commerce channels, offering paints and related products to end consumers.

The company serves multiple markets including Denmark, Sweden, Norway, Iceland, and Poland. With a growing emphasis on digital excellence and customer-centric experiences, Flügger’s e-commerce operations rely on enriched product content—making Inriver a foundational part of their product information management (PIM) strategy.

The Challenge

Flügger faced the common challenge of managing product data in a highly unstructured environment. Disparate systems and decentralized data led to inefficiencies in accessing and updating product information, particularly across multiple consumer channels. With 2000 to 3000 SKUs in play daily and approximately six downstream channels to serve, the need for a single, centralized source of truth became critical.

“In Flügger, we have been on a journey where we came from a very unstructured way of managing product information. So Inriver has helped us to collect that data into one source of truth.”

– Jens Birch

E-commerce Manager at Flügger Group

The Solution

Implementing Inriver provided the foundation for a more modern, agile, and scalable approach to managing product data. Inriver became the single source of truth for product content, integrating seamlessly with Flügger’s ERP and other systems responsible for translations and frontend presentation.

Flügger also used Inriver creatively by utilizing CVL fields and customizing the Print setup for their specific e-commerce needs. This allowed for not only data enrichment but also the building of upselling features directly within the platform, enabling dynamic product pages without the need for complex development cycles.

“Having a very standardized system, but also the opportunity to use it in a very flexible and way, is extremely important for us. It lets us launch new products within minutes.”

– Jens Birch

E-commerce Manager at Flügger Group

The Results

• Faster time to market: Flügger is now able to launch new products within minutes, as long as data is ready.
• Greater control and creativity: Teams can easily build and refine product details, seeing immediate updates on the live site.
• Scalable and structured PIM: Centralized product information and a strong data model support both current operations and future integrations, including AI-driven efficiencies.
• Enhanced collaboration: A unified source of product truth has improved workflows and transparency across departments.

Inriver x Flügger

The collaboration between Flügger and Inriver showcases the power of combining structure with flexibility. Inriver’s PIM solution has enabled Flügger to streamline their operations, empower their e-commerce team, and respond rapidly to market needs—all while maintaining the creative freedom to tailor product experiences. With plans to leverage AI and deeper integrations in the future, Flügger’s journey with Inriver is set to grow even further.