Flügger accelerates time-to-market and enhances e-commerce agility
Flügger unified workflows, improved data accuracy, and enabled faster product enrichment with Inriver—cutting product launch times from days to minutes.
At a glance:
- Paints & Chemicals
- B2B2C
- Enterprise
- Rødovre, Denmark
2,000–3,000
SKUs managed
~ $318M
Revenue
6
Distribution channel
Summary
Flügger, a leading Nordic paint and coatings manufacturer, unified its product workflows and accelerated digital operations with Inriver PIM, cutting product launch times from days to minutes and strengthening eCommerce agility.
Previously, decentralized systems created inconsistent product data and slowed updates across channels. By establishing a single source of truth integrated with ERP and translation systems, Flügger built a scalable data model that enables rapid enrichment, localized content, and faster publishing—empowering teams to manage thousands of SKUs efficiently and deliver a seamless digital experience.
Outcomes:
- Reduced product launch time from days to minutes
- Centralized management of 2,000–3,000 SKUs across all channels
- Improved data accuracy and enrichment speed
- Enabled localized content for multiple markets
- Enhanced e-commerce flexibility and customer experience
The Challenge
Flügger faced the common challenge of managing product data in a highly unstructured environment. Disparate systems and decentralized data led to inefficiencies in accessing and updating product information, particularly across multiple consumer channels. With 2000 to 3000 SKUs in play daily and approximately six downstream channels to serve, the need for a single, centralized source of truth became critical.
The Solution
Implementing Inriver provided the foundation for a more modern, agile, and scalable approach to managing product data. Inriver became the single source of truth for product content, integrating seamlessly with Flügger’s ERP and other systems responsible for translations and frontend presentation.
Flügger also used Inriver creatively by utilizing CVL fields and customizing the Print setup for their specific e-commerce needs. This allowed for not only data enrichment but also the building of upselling features directly within the platform, enabling dynamic product pages without the need for complex development cycles.
The Results
- Faster time to market: Flügger is now able to launch new products within minutes, as long as data is ready.
- Greater control and creativity: Teams can easily build and refine product details, seeing immediate updates on the live site.
- Scalable and structured PIM: Centralized product information and a strong data model support both current operations and future integrations, including AI-driven efficiencies.
- Enhanced collaboration: A unified source of product truth has improved workflows and transparency across departments.
Inriver x Flügger
The collaboration between Flügger and Inriver showcases the power of combining structure with flexibility. Inriver’s PIM solution has enabled Flügger to streamline its operations, empower its e-commerce team, and respond rapidly to market needs—all while maintaining the creative freedom to tailor product experiences. With plans to leverage AI and deeper integrations in the future, Flügger’s journey with Inriver is set to grow even further.
Want to follow in Flügger’s footsteps?
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