Customer Spotlight: Fjällräven

Fjällräven, a globally recognized outdoor brand and part of Fenix Outdoor, is known for its iconic Kånken backpack and a wide range of outdoor gear. With a product catalog that spans thousands of SKUs across multiple markets, Fjällräven faces the ongoing challenge of maintaining accurate, localized, and up-to-date product information across all channels. To meet this challenge, Fjällräven relies on Inriver’s Product Information Management (PIM) system.

The Challenge

Managing product information at Fjällräven is complex due to:

• A vast and diverse product range (e.g., Kånken in many colors and sizes).
• The need to localize content for different markets.
• Distribution across both B2B and B2C channels.
• Integration with multiple systems (CMS, ERP, DAM) without full synchronization.

“Accurate product data is critical. Inaccuracies can lead to lost sales, especially when customers make split-second decisions online. Ensuring consistency and quality across platforms was a growing concern.”

Jenne Maes

Global PIM Manager at Fjällräven

The Solution

Fjällräven implemented Inriver PIM to streamline and centralize product information management. Key features and integrations include:

• User-Friendly Interface: The card view and filtering capabilities allow teams to easily enrich and manage data across more than 2000 products.
• Localization Workflow: Integration with TransPerfect and GlobalLink enables machine translation followed by human validation and market-specific final checks.
• System Integration: Inriver connects with Bynder (DAM), Occtoo, CMS, and ERP systems, ensuring seamless data flow to websites and other platforms.
• Two-Way DAM Integration: Enables data to flow both to and from the DAM system, enhancing content accuracy and efficiency.
• Scalability Across Brands: Even smaller brands within Fenix Outdoor benefit from the PIM system, proving its value regardless of catalog size.

The Results

• Improved Efficiency: Product data requests, such as retrieving all trousers for a season, can be fulfilled in just a few clicks.
• Enhanced Accuracy: Centralized control and validation processes ensure product information is always up-to-date and reliable.
• Better Customer Experience: Accurate, localized content helps retain customers and drive sales.
• Future Potential: Fjällräven is exploring Inriver’s syndication capabilities to further streamline data flows between disconnected systems like PLM and PIM.

Inriver x Fjällräven

Fjällräven’s partnership with Inriver has transformed how the brand manages and distributes product information. From simplifying internal workflows to enhancing the customer experience, Inriver’s PIM system has become a cornerstone of Fjällräven’s digital strategy—empowering the brand to scale, adapt, and thrive in a competitive global market.