Fjällräven streamlines global product enrichment across thousands of SKUs

At a glance:

• Apparel
• B2C/B2B
• Enterprise
• Örnsköldsvik, Sweden

20,000+

SKUs

$3M

Revenue

40+

Markets

Summary

Fjällräven, part of the Fenix Outdoor family and globally known for its iconic Kånken backpacks and sustainable outdoor gear, simplified global product management and achieved faster data updates across markets with Inriver PIM. 

As its product catalog grew to 20,000+ SKUs across multiple regions and languages, maintaining consistent, accurate data became increasingly complex. By integrating Inriver with its ERP, CMS, and DAM systems, Fjällräven unified product information and automated catalog creation—enhancing localization, accuracy, and consistency across both B2B and B2C channels.

Outcomes: 

• Achieved faster data retrieval and catalog creation
• Centralized management of 20,000+ SKUs across global markets
• Enhanced localization and translation efficiency
• Improved data consistency and product storytelling across all channels
• Delivered authentic, sustainable product experiences at scale

The Challenge

Managing product information at Fjällräven is complex due to:

• A vast and diverse product range (e.g., Kånken in many colors and sizes).
• The need to localize content for different markets.
• Distribution across both B2B and B2C channels.
• Integration with multiple systems (CMS, ERP, DAM) without full synchronization.

“Accurate product data is critical. Inaccuracies can lead to lost sales, especially when customers make split-second decisions online. Ensuring consistency and quality across platforms was a growing concern.”

Jenne Maes

Global PIM Manager at Fjällräven

The Solution

Fjällräven implemented Inriver PIM to streamline and centralize product information management. Key features and integrations include:

• User-Friendly Interface: The card view and filtering capabilities allow teams to easily enrich and manage data across more than 2000 products.
• Localization Workflow: Integration with TransPerfect and GlobalLink enables machine translation followed by human validation and market-specific final checks.
• System Integration: Inriver connects with Bynder (DAM), Occtoo, CMS, and ERP systems, ensuring seamless data flow to websites and other platforms.
• Two-Way DAM Integration: Enables data to flow both to and from the DAM system, enhancing content accuracy and efficiency.
• Scalability Across Brands: Even smaller brands within Fenix Outdoor benefit from the PIM system, proving its value regardless of catalog size.

The Results

• Improved Efficiency: Product data requests, such as retrieving all trousers for a season, can be fulfilled in just a few clicks.
• Enhanced Accuracy: Centralized control and validation processes ensure product information is always up-to-date and reliable.
• Better Customer Experience: Accurate, localized content helps retain customers and drive sales.
• Future Potential: Fjällräven is exploring Inriver’s syndication capabilities to further streamline data flows between disconnected systems like PLM and PIM.

Inriver and Fjällräven

Fjällräven’s partnership with Inriver has transformed how the brand manages and distributes product information. From simplifying internal workflows to enhancing the customer experience, Inriver’s PIM system has become a cornerstone of Fjällräven’s digital strategy—empowering the brand to scale, adapt, and thrive in a competitive global market.