Esschert Design unifies 3,000+ products and 700 features across 70 countries
In their digital transformation journey, Esschert Design, a premier wholesaler, counts on inriver as a trusted PIM partner and Innovadis.

At a glance:
- Home & Garden
- B2B
- Enterprise
- Enschede, NL
70+
Countries served
3,000+
Products managed
700+
Featured products
Summary
Esschert Design, a global wholesaler specializing in garden and nature-inspired products, partnered with Inriver and Innovadis to power its digital transformation and streamline product data management across nearly 70 countries.
With 3,000+ products and 700 product characteristics, managing multilingual content had become complex and time-consuming. By implementing the Inriver PIM, Esschert Design centralized all product information into one platform—automating catalog creation, accelerating product launches, and ensuring consistent, high-quality content across every channel and region.
Outcomes:
- Unified 3,000+ products and 700+ attributes in one platform
- Enabled multilingual content management in four languages
- Automated catalog generation and customer-specific exports
- Improved data accuracy and content consistency worldwide
- Enhanced efficiency and collaboration across global teams
The Challenge
Esschert Design faced significant challenges in managing its extensive product data. With over 3,000 unique items and 700 different features, the demand for specific product information exceeded the capabilities of their existing ERP system, AFAS. This led to time-consuming, error-prone processes and inconsistent information, impacting their operational efficiency.
The Solution
Inriver’s Solution Partner Innovadis guided Esschert Design in implementing the inriver Product Information Management (PIM) system. This comprehensive digital transformation created a future-proof digital landscape, centralizing all product data in one place. The Inriver PIM system supports data in four languages and can be used across various channels, including the website, webshop, and customer-specific exports. It also allows for the automatic generation of product catalogs.
The Results
- 70 different countries: Esschert Design supplies nearly 70 countries with its products.
- 250 new products per year: The company adds about 250 new products annually, with a similar number leaving the assortment.
- 700 different characteristics: The PIM system manages around 700 different product features, ensuring accurate and comprehensive data.
Esthèl Knikhuis, Product Information Manager at Esschert Design, highlighted the benefits: “With the PIM system, we now have a central place for all our product data, available in four languages. This has significantly improved our efficiency and data consistency.”
Inriver x Esschert Design: The Key Takeaway
The collaboration between Inriver, Innovadis, and Esschert Design has enabled Esschert Design to streamline its product data management, ensuring efficiency and consistency across all channels. This digital transformation positions Esschert Design for continued growth and success in the global market.
Want to follow in Esschert Design’s footsteps?
Inriver offers the most comprehensive PIM solution on the market, built for speed, scale, and complexity. Let an Inriver expert explain how the Inriver PIM can turn your product data flows into a sustainable revenue stream.
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- Have all your PIM questions answered
- Free consultation, zero commitment
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