Brødrene A & O Johansen accelerates time-to-market from days to hours and scales 800,000+ SKUs
By integrating Inriver across its digital ecosystem, Brødrene A & O Johansen (A&O) revolutionized product data flow between ERP, webshops, and print systems, reducing time-to-market from days to hours.
At a glance:
- Industrials
- B2B2C
- Enterprise
- Albertslund, Denmark
1-2 hours
Time to market
10
Webshops
800,000
SKUs
Summary
Brødrene A & O Johansen (A&O), a leading Nordic wholesaler serving electricians and plumbers, revolutionized product data flow across its digital ecosystem with Inriver PIM, cutting time-to-market from days to hours and scaling management of over 800,000 active SKUs.
Managing thousands of new monthly product additions across 12 webshops and printed catalogs had become complex and time-intensive. By integrating Inriver with its ERP, external databases, and environmental systems, A&O created a centralized, connected platform for product information—allowing teams to enrich data faster, ensure accuracy, and maintain a consistent customer experience across all channels.
Outcomes:
- Reduced product launch time from 2–3 days to just 1–2 hours
- Centralized management of 800,000+ SKUs
The Challenge
A&O manages a vast product catalog of 800,000 active SKUs, with 2,000 to 3,000 new SKUs added each month. Maintaining and enriching product data for such a large and dynamic assortment across multiple digital channels is a significant challenge. Over 50 product assistants are dedicated to ensuring product information is accurate and up to date, but the scale and complexity made it difficult to guarantee speed and consistency.
The Solution: Inriver PIM
To address these challenges, A&O implemented the Inriver Product Information Management (PIM) system. The PIM is used daily for product enrichment, maintaining structured data for webshops, and integrating with external databases to ensure the right content is available for every product. Inriver PIM has become a foundational system for A&O, supporting efficient processes and enabling quick time-to-market for new products.
The Results
With Inriver PIM, A&O has achieved:
- Streamlined product enrichment and catalog management, even with 800,000 SKUs.
- Consistent and high-quality product data across all channels.
- Faster time-to-market for new products, supporting both B2B and B2C growth.
- Improved internal efficiency, allowing product assistants to focus on value-adding work.
Inriver x Brødrene A & O Johansen A/S
This partnership with Inriver has empowered A&O to maintain its market leadership, optimize digital operations, and support ongoing expansion into new customer segments.
Want to follow in Brødrene A & O Johansen A/S’s footsteps?
Inriver offers the most comprehensive PIM solution on the market, built for speed, scale, and complexity. Let an Inriver expert explain how the Inriver PIM can turn your product data flows into a sustainable revenue stream.
- Get a personalized, guided demo of the Inriver platform
- Have all your PIM questions answered
- Free consultation, zero commitment
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