Customer Spotlight: AMAC

Founded 20 years ago, AMAC is the largest Apple Premium Reseller in the Netherlands, with 47 retail stores nationwide. AMAC operates as a retailer with both B2C and B2B channels, offering Apple products and accessories through its physical stores, online consumer portal, and a dedicated B2B platform supported by a specialized sales team. The company manages approximately 2,000 active physical SKUs in the PIM system and over 12,000 total SKUs in its system.

AMAC’s mission is to deliver the same high-quality shopping experience online as in-store—requiring seamless and consistent product information across all channels.

“Without a PIM, you need to be an Excel expert. Otherwise, it’s time-consuming and inefficient. With the right PIM—and with AI to support it—your life becomes easier. It’s definitely worth the investment.”

– Raymond Timmer

Category Manager, AMAC

The Challenge

As AMAC expanded its multichannel presence, it faced growing complexity in managing product information efficiently. Previously relying on its ERP system and web portal, AMAC struggled with:

• Fragmented product data across platforms.
• Slow time-to-market, with up to three weeks needed to prepare and publish product information, especially during new Apple product launches where information often arrives after the consumer launch.
• Limited scalability to efficiently manage its growing product range and support future growth.

The Solution

AMAC selected Inriver as the foundation of its product information management strategy. The key reasons for choosing Inriver’s PIM included:

• User-friendly interface: Simple for teams to adopt, with features like table grid view that accelerate tasks such as assigning compatibility across product lines.
• Seamless integration: Direct connections with AMAC’s SAP ERP system and POS system enable automated data flows.
• Centralized source of truth: One platform to manage, enrich, and distribute product information consistently across all channels.

“Inriver is easy to use, easy to read, and manages product information conveniently. Even new features like the table grid view are useful—for example, assigning accessory compatibility with iPhone models can be done quickly.”

– Raymond Timmer

Category Manager, AMAC

The Results

By implementing Inriver’s PIM, AMAC achieved:

• 50% reduction in time-to-market: Product data that once took up to three weeks to prepare can now be finalized in half the time, often overnight.
• Greater efficiency: Workflows allow teams to work in parallel, significantly reducing delays during time-sensitive product launches.
• Enhanced scalability: The solution supports AMAC’s rapid growth, expanded product ranges, and compliance with emerging regulations.

“Workflows let teams work independently, reducing delays significantly. That’s made a huge difference for us during Apple launches.”

– Raymond Timmer

Category Manager, AMAC

Looking Ahead

AMAC is focused on further automation of product data retrieval and enrichment, enabling teams to dedicate more time to enhancing the customer journey. Inriver continues to play a crucial role in supporting AMAC’s multichannel strategy, operational excellence, and future scalability.

Inriver x AMAC

Inriver has become a critical enabler of AMAC’s growth as a retailer with B2C and B2B channels. By providing a centralized source of truth, seamless integrations, and tools that improve team efficiency and time-to-market, Inriver supports AMAC’s vision of delivering consistent and exceptional product experiences across physical stores, online platforms, and B2B sales. As AMAC scales, Inriver ensures the business is ready for future demands—whether regulatory, operational, or customer-driven.