Celum DAM Connector (powered by Avyre)
CELUM is a leading cloud software developer based in Linz. The CELUM Content & Collaboration Cloud optimizes the complete life cycle of digital content and the interaction of people in teams.
Empower your brand by quickly driving rich product media to your customers.
The inriver integration creates the vital link between the world-class product media management offered by CELUM and the essential product information management offered by inriver Marketing Cloud. Now Marketing and Creative teams can create, manage, and efficiently supply products with engaging product imagery, video, and audio.
Your brand is the heart of your customer experience. CELUM and inriver combine best-in-breed technologies to accelerate your product media supply chain and drive customer engagement. This integration bridges both systems to allow a seamless flow of information. Tell your brand story better, with the right content at the right time.
The integration creates a real time synchronization of product data and assets. When published, CELUM will keep assets synchronized to inriver by providing new asset versions. inriver will keep product data synchronized by feeding CELUM product information back to the assets; allowing CELUM users to view and search product data.
Now publish assets, quickly, with a simple press of a button or automatically as the result of a CELUM workflow. Assets will be delivered to inriver and automatically linked to the appropriate Product or Item. Immediately know what assets are synced with a simple search or, visually, with an easy to understand status bullet on the asset preview.