Building a Business Case for PIM for B2B Manufacturing

B2B buyers expect fast, seamless, and accurate digital experiences across every channel. But complex product portfolios, siloed data, and manual workflows make it difficult to keep up. 

At the same time, new AI-powered tools depend on structured, high-quality product data — which most organizations still struggle to manage effectively. 

To compete and grow, manufacturers need more than operational efficiency: they need a way to get to market faster, in more channels, and with higher conversion numbers than competitors. 

Product Information Management can help companies drive revenue, efficiency, and long-term competitiveness. 

What You’ll Learn 

This guide helps B2B manufacturers and digital leaders clearly define and communicate the value of PIM across the organization. Inside, you’ll discover how to: 

• Quantify measurable ROI — from faster time-to-market to increased revenue and reduced costs 
• Identify cost savings through streamlined data management and fewer product errors 
• Highlight intangible benefits that still matter, like brand trust, collaboration, and AI readiness 
• Frame your business case to win stakeholder buy-in and secure investment 
• Understand why Inriver’s PIM is purpose-built for complex B2B manufacturing environments 

“Businesses are now moving very fast in using innovative technology, rich media, and new channels to bring products to market. However, moving at speed is only effective if manufacturers can operate freely across different channels and types of product information with confidence and agility, to optimize results.”
– Prysmian Group

Why Inriver 

Inriver is purpose-built to meet the complexity of modern B2B manufacturing: 

• Flexible data model for multi-market portfolios 
• Built-in digital shelf analytics and native syndication 
• Recognized by IDC and Gartner as a leader in B2B PIM 
• Trusted by global manufacturers including Alfa Laval, Intermatic, Prysmian, and Wolf Oil 

With Inriver, your product data becomes an engine for growth, agility, and future-proof digital commerce.