5 Ways Best Buy just got better for sellers using Inriver

1. Faster listing approvals with the New Best Buy API

Shoppers move quickly, and your listings must keep pace. The DHL E-commerce Trends Report 2025 shows that 58% of global shoppers browse online multiple times a week. Frequent browsing means buyers are ready to act when the right product appears, so listings stuck in approval queues miss real opportunities to be seen.

The upgraded Best Buy API, announced in the Inriver Autumn Release, gives you a cleaner route from your PIM to Best Buy. Your data follows a more structured submission path, reducing preventable errors and shortening the time between preparation and approval. You gain:

• Earlier detection of issues that typically slow submissions
• Closer alignment with Best Buy’s attributes and formatting requirements
• Less manual rework across fast-growing catalogs
• Quicker time to shelf, giving your products visibility while shoppers are actively browsing

ChannelEngine reinforces this speed by consolidating updates through a single stable connection. You also benefit when your workflows already support the ability to share product content instantly, keeping every change aligned across channels the moment it’s made.

2. Cleaner product data through stronger attribute support

Shoppers rely on complete and accurate details to trust what they are buying. The DHL report notes that nine in ten shoppers say reviews influence their decisions, and younger buyers respond strongly to listings supported by clearer images and structured information. Better attributes help you meet those expectations before a shopper scrolls any further.

Best Buy’s enhanced attribute structure sharpens how your product data is captured and displayed. You gain:

• More precise fields that keep your titles, specs, and product details accurate.
• Enhanced mapping between your PIM and Best Buy categories, resulting in fewer rejected listings.
• Richer product pages that help buyers evaluate quickly, especially on mobile.
• Fewer inconsistencies across size, color, material, and other variant-related data.

Your updates also travel more reliably across channels when your PIM already supports structured enrichment. This becomes especially useful when you expand assortments or maintain accuracy at scale as you continue scaling e-commerce. Stronger attributes also help your listings mirror the product experience expected from a modern digital shelf solution, giving shoppers the clarity they need the moment they start comparing options.

3. More reliable variant control for complex catalogs

Shoppers rely on visual cues and social proof when comparing products. DHL reports that nine in ten shoppers claim reviews influence their buying decisions, and 45% say that reviews and images would enhance their online shopping experience. 

For Gen Z and millennials, trust rises further when reviews include photos or videos, with 63% of Gen Z and 60% of millennials more likely to trust them. If your variants are inconsistent, shoppers lose confidence fast.

Best Buy’s improved variant handling helps you present product families with more clarity and consistency. You gain:

• Consistent attributes across sizes, colors, and technical specs.
• Tighter visual alignment ensures that each variant displays the correct images and media.
• Cleaner grouping that keeps related products together on a single product card.
• Simpler maintenance when your team updates details for entire families.

Your PIM becomes the engine that holds those variant relationships together, especially as you adapt to the shopping patterns of Gen Z and Gen Alpha. Structured variants also support richer, digitized product content for younger shoppers who expect fast, visual comparison across every option.

4. More stable data sync powered through ChannelEngine

Trends can take off quickly, and your product data needs to keep pace. 82% of shoppers say viral products influence their buying decisions. When interest spikes, slow or inconsistent updates cause listings to fall behind the demand of buyers.

ChannelEngine supports the speed you need by creating a consistent path between your PIM and Best Buy. You gain:

• Faster pricing updates when demand or competition shifts
• Accurate stock visibility that prevents overselling during surges
• Quick attribute corrections that keep listings aligned with Best Buy’s requirements
• Reliable propagation of changes across large catalogs

Your data stays accurate across every touchpoint, which strengthens the foundation you need for true omnichannel success. Stable sync also helps you prepare for the next generation of savvy shoppers.

5. Smoother workflows that reduce avoidable returns 

Returns continue to rise as shoppers expect products to match what they see online.  92% of global shoppers have returned an online purchase, with 39% stating that it did not match the images, according to DHL’s report. 

Best Buy’s workflow improvements help you maintain that consistency across every listing. You gain:

• More accurate product cards that reduce confusion about features or fit
• Aligned imagery and specs that better reflect what arrives at the door
• Simpler corrections when you adjust materials, sizing, or usage details
• Less repetitive rework, since one change updates every connected SKU

Your product content becomes a lever to reduce costs associated with product returns, especially in categories where the bracketing returns problem continues to grow. Accurate, synchronized information also helps you avoid unnecessary product returns driven by preventable gaps in images, descriptions, or variant details.

Expand your marketplace reach with stronger syndication paths

Inriver users now have a more direct way to reach one of North America’s most influential retail destinations. The new Best Buy API connection enables you to deliver high-quality product content with fewer steps and less friction, providing a clearer path from your PIM to the shelf.

The ChannelEngine integration extends that reach across more than 950 channels through a single connection. Your team manages broader coverage without added operational weight, and your products stay visible wherever shoppers choose to browse. These improvements sit within the wider evolution of Syndicate Advance, giving you a more efficient foundation for future channel expansion.

With these integrations in place, your team spends less time managing listings and more time shaping the product experiences that matter. Get in touch today to discover how these capabilities can support your next stage of growth.