PIM, AI & ROI: How Top B2B Manufacturers Stand Out and Scale

B2B buyers expect seamless digital experiences.
Manufacturers who fail to deliver lose ground fast.

The world’s best B2B manufacturers don’t just manage product information — they turn it into a competitive advantage.

Whether you’re struggling with complexity, bottlenecks, or missed opportunities, this guide will show you how to use AI-powered PIM strategies to transform product data into measurable revenue growth.

You’ll learn how leading brands:

• Optimize every customer touchpoint — from product launch to after-sales service.
• Unify product data by connecting every upstream system into one reliable source of truth.
• Scale content delivery across multiple channels without slowing operations.
• Leverage AI to streamline workflows, create more engaging content, and expand into new markets.

“We can share the same information across platforms and maintain it in one place. It supports translations and multiple languages, so everyone can view consistent data.”
– Pawan Raj Singh
Technical Engineer & PIM Manager, Atlas Copco

Inriver is a leader in the PIM market

Inriver is proud to be a member of the MACH Alliance and recognized as an innovative leader in Product Information Management by our customers and industry analysts.

“Best-in-class SaaS solution for PIM.”

_{Verified G2 review by cosmetics brand}

“The most flexible data modeling platform.”

_{Verified G2 review by medical manufacturer}

“There are no limits to what [Inriver] can do.”

_{Verified G2 review by medical manufacturer}