Aprimo to inriver Connector
The inriver to Aprimo Connector makes it easier than ever to search, find, produce, manage, enrich, distribute, and syndicate your product content and information across all channels.
Connector value proposition
Your product content is what makes or breaks a sale. The inriver to Aprimo Connector seamlessly synchronizes product content and product information between both industry leading solutions, empowering your marketers, merchants, commerce and digital teams to optimize how they produce, find, manage, enrich, distribute, and syndicate product content and information. The inriver to Aprimo Connector is completely open-sourced with extensive documentation & best practices included, meaning it is easier than ever to connect your two best-of-breed solutions, accelerate your product media supply chain and drive customer engagement.
How it works
- Open-source connector based on inriver and Aprimo structure, with a list of best practices for implementation
- Assets in Aprimo DAM can be automatically linked to configurable entities (such as products or items) in inriver, showing Aprimo assets in the inriver PIM for a richer inriver experience
- Automatically trigger imports, updates, and synchronization of content from Aprimo to inriver
- Metadata from inriver, such as product or item data, can then be sent back to Aprimo to be populated on the Aprimo asset, allowing for better searchability on product information within Aprimo
- Asset usage tracking information is sent to Aprimo so users can see where the product imagery is being used within inriver and the user is able to deep link to the product in inriver
Aprimo offers industry-leading digital asset management and work management solutions that help your teams spend their time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.