Apptus Insights – Behavioural PIM
Apptus Insights boosts inriver with behavioural data, enabling you to visualize product performance, identify opportunities, and make sure you focus on the right things.
By combining inriver and Apptus eSales Enterprise, you get access to Apptus Insights where you get knowledge about products you should act on. What is trending? Which products must be easier to find? What are at risk of selling out? What should be part of a campaign?
Speed up and automate product information management, optimise online content performance and product placement using behavioural data, machine learning and AI.
We enable you to learn more about product performance and customer behavior, helping you analyze probable causes to why customers buy certain products but not others. We help you improve product content and findability, which will simplify the buying process and inspire shoppers with relevant content and products.
Ultimately, you will improve the customer experience and thereby increase sales.
A heatmap gives you a visual assessment of product performance to help you focus on the right products, attributes and content so you can optimise them.
The conversion sales funnel visualises product performance by looking at clicks, add-to-cart and purchases.
In the cold map are products without user interactions. Possible reasons can be not online, not in stock, non or bad images, missing or bad product data, or products that cannot be found.
The product performance map tracks performance over time, letting you see the results of your data enrichment and promotional campaigns.
Apptus is the leading provider of automated online merchandising solutions. Founded in 2000, Apptus has a long history of enabling personalised shopping experiences through optimised search, navigation, product ads and recommendations for some of Europe’s best-known retail brands, driving organisational efficiency and optimising sales performance. The partnership with inriver goes back many years and has produced specialised solutions in several areas, including product performance analytics and reporting.
Our solutions are used to power some of the world’s biggest e-commerce sites in more than 70 countries.