AI, PIM, and the new revenue equation: Why 2026 will redefine digital commerce
November 7, 2025Join Inriver and Forrester for an exclusive look at how AI and PIM will shape the future of e-commerce
AI isn’t the future of commerce—it’s the foundation of it. And in 2026, product data will be the current driving that transformation.
Across every industry, leaders are rethinking how product information flows through their organizations—and how AI can turn that data into a competitive, revenue-generating force.
But here’s the truth: success doesn’t start with algorithms. It starts with Product Information Management (PIM).
That’s why we’re bringing together Forrester, Visual Comfort & Co., and Inriver for a fireside chat.
Turning Data Currents into Revenue Streams: How PIM and AI Power the Next Wave of Digital Commerce
November 20, 2025
Register now to save your seat.
From experimentation to execution: The AI shift is here
Inriver’s 2025 State of AI in Product Information Management research found that 97% of companies have moved beyond AI experimentation, and 83% have embedded AI across multiple systems. AI is no longer a side project—it’s an operational core.
What’s fueling this shift?
Organizations are seeing results. Over 80% report moderate to significant revenue gains, and 87% say customer trust in their product information has increased, even as they refine their AI accuracy and governance frameworks.
That’s what we call the trust paradox: the more companies embrace AI responsibly, the more their customers trust their product data.
Why PIM is the anchor of AI-driven commerce
As companies embed AI into every stage of the product journey—from enrichment and validation to syndication and search optimization—the integrity of that data becomes non-negotiable.
PIM serves as the strategic anchor: it governs, connects, and accelerates product data across every touchpoint.
In 2026, Forrester predicts that PIM will be a defining differentiator for digital leaders. Why? Because strong product data governance doesn’t just enable AI—it multiplies its value.
With a modern PIM, brands can automate with confidence, scale personalization responsibly, and deliver experiences that convert.
A fireside chat you don’t want to miss
Join Joakim Gavelin from Inriver, Chuck Gahun from Forrester, and Jennifer Skeen, VP of E-Commerce at Visual Comfort & Co., as they explore:
- What “turning product data currents into revenue streams” really means for leading brands
- How AI is reshaping trust, governance, and customer engagement in PIM
- The emerging best practices that separate PIM leaders from laggards
- 2026 predictions from Forrester on AI-driven commerce and the road ahead
Expect insight, debate, and a glimpse into the next era of agentic commerce—where intelligent systems don’t just support transactions, but drive them.
Don’t just watch the current. Shape it.
AI is redefining speed, scale, and trust in digital commerce. But only those who master their product data can steer the current. Be part of the conversation, shaping what’s next.