AI, PIM, and Turning Product Data into Business Value

B2B manufacturing is changing fast. Buyer expectations are shifting, digital channels are becoming the norm, and requirements around sustainability, compliance, and transparency continue to increase. At the same time, product portfolios are expanding, making product data harder to control and more critical to get right.

Together, Inriver and Nexer Unified Commerce explored how AI-powered Product Information Management (PIM) is helping manufacturers, automotive, and distribution companies meet these challenges head-on and drive clear, measurable ROI.

What This Webinar Covers

In this session, we look at the trends reshaping the B2B buyer landscape and what they mean for manufacturing, automotive, and distribution companies. You’ll learn how modern PIM solutions, combined with AI, help organisations:

• Adapt to changing B2B buyer behaviour and digital sales expectations
• Create a single, reliable source of product truth across systems and teams
• Support sustainability, compliance, and future regulatory requirements
• Position PIM as a growth and efficiency driver — with clear and measurable ROI

Rather than focusing on theory, this session shares practical perspectives and examples based on real challenges in the Nordic manufacturing market today.