AI in PIM: What’s Working, What’s Not, and What Comes Next?
These findings are based on global company responses about how they are integrating and scaling AI within their product information strategies, highlighting real-world uses, benefits, and the evolving balance between automation and trust.
Read the reportInriver surveyed 317 leaders from global brands, manufacturing, and retail to learn how they’re leveraging AI and embedding it into daily PIM operations.
What we learned is that AI is no longer experimental—it’s essential. Inriver’s 2025 AI research shows that businesses are scaling AI to drive efficiency, enrich product content, and boost revenue, all while keeping trust and control at the center.
Explore the data in our infographic and discover how today’s leading companies are scaling AI in product content, or read the full research report on AI in PIM.
![AI IN PIM: WHAT'S WORKING? WHAT'S NOT? AND WHAT COMES NEXT?Inriver's 2025 research reveals a turning point in how companies manage product content. AI has transformed from a niche experiment to a critical operational engine across various industries. The challenge now is not if you should use AI, it's how to scale it responsibly.AI in PIM has ended its trial stage. Companies are actively embedding it into daily workflows, making AI a foundational part of their content strategy.97% of companies have moved beyond pilot programsAI is playing a role across the product content lifecycle, from enrichment to syndication, making it a strategic necessity.83% say AI is now embedded across multiple systems and workflows.+80% of companies report moderate to significant revenue gains from AIIt's time to stop asking "Should we use AI", instead, ask "Where does it create the most value without compromising trust?"Learn how Inriver helps you govern, optimize and grow with intelligent product content.[Read the report button]THE TRUST PARADOX: SCALING AI WITHOUT LOSING CONTROLBusinesses are increasingly trusting AI in PIM, but they are not turning off the safeguards. Inriver 2025 research shows companies are embracing AI's value while actively managing its risks.87% Even with AI's imperfections, brands are building stronger customer confidence, proving that responsible AI use pays off.90% still encounter occasional accuracy issues—but trust continues to grow[Pie chart showing:]48% manual review
20% fully automated
27% automated with oversight
5% not used
"Trust, but verify" should be your core philosophy. Automation happens, but with checkpoints where accuracy is critical—like product validation with targeted human oversight.AI doesn't need to be perfect. It needs to be trusted. That starts with transparency and smart checks at every step.Inriver is the trusted PIM solution for brands who want to scale AI with accountability. From smart validation to omnichannel delivery, we help you move faster without losing control.](https://www.inriver.com/wp-content/uploads/2025/07/Storyboard-infographics-v3@2x-scaled.webp)
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