A CMO’s guide to digital transformation

Discover how to plan, strategize, lead, and build an effective digital transformation.

Digital transformation isn’t new. But with COVID-19 paralyzing businesses around the world, shuttering brick and mortar stores and impacting our way of working, the need for digital transformation is no longer a ‘nice to have’. It’s now a necessity, and the online shift is here to stay.

With 97% of executives saying COVID-19 increased budgets for digital transformation, we look at the role the CMO plays, and how leveraging a centralized PIM is a lynchpin for success.

Read our ebook to see how a PIM solution can enhance your:

Vision – establish a culture of change
Resources – streamline the work it takes to delight customers
Technology – connect the disparate systems across your operations
Data – transform the foundation of data that unites your operations

Find out why it takes a PIM to achieve a successful digital transformation.

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