A CMO’s Guide to Digital Transformation

Discover how to plan, strategize, lead, and build an effective digital transformation.

According to recent data, 70% of digital transformation efforts fail. However, this means that 30% succeed and achieve the desired results. Be part of the 30%.


A centralized PIM is a lynchpin for digital transformation. Key contributions come from four crucial elements of transformation. Read our guide to see how PIM can enhance your:

  • Vision – establish a culture of change

  • Resources – streamline the work it takes to delight customers

  • Technology – connect the disparate systems across your operations

  • Data – transform the foundation of data that unites your operations


Find out why it takes a PIM to achieve a successful digital transformation.