A CMO’s Guide to Digital Transformation

Discover how to plan, strategize, lead, and build an effective digital transformation.

Digital transformation isn’t new. But with COVID-19 paralyzing businesses around the world, shuttering brick and mortar stores and impacting our way of working, the need for digital transformation is no longer a ‘nice to have’. It’s now a necessity, and the online shift is here to stay.

With 97% of executives saying COVID-19 increased budgets for digital transformation, we look at the role of the CMO plays, and how leveraging a centralized PIM is a lynchpin for success.

Read our eBook to see how a PIM solution can enhance your:

  • Vision – establish a culture of change

  • Resources – streamline the work it takes to delight customers

  • Technology – connect the disparate systems across your operations

  • Data – transform the foundation of data that unites your operations


Find out why it takes a PIM to achieve a successful digital transformation.