4 Tips for managing a localized assortment to boost efficiency & drive sales

These 4 tips will help you manage the product information process successfully in an efficient and structured way.

In an information-filled, omnichannel age, it’s not easy to attract customers and differentiate your offering.

Add in different geographies, and it becomes even harder to give customers a consistent and personalized shopping experience.

When you manage a product range across markets, you need to juggle multiple variables. It’s not just about the admin around countryspecific assortments, it’s about communicating in a way that captivates your local audience, is consistent with global standards and works across channels.

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