PIM for manufacturers

Top manufacturers know what it takes to make the best products. The challenge is how to optimize the customer experience throughout all their channels and B2B distribution networks.

The world’s best manufacturers rely on Inriver PIM to help them:
– Drive closed-loop merchandising
– Launch and enter new markets quickly
– Optimize sales across the digital shelf
– Streamline after-sales service
– Integrate channel management
– Syndicate, coordinate, and enhance product information at scale

Read through our PIM for manufacturing resources to help buyers understand the essential details that make products unique. Build better product stories with accurate, relevant and contextual data and connect with buyers.

What is product content management?

Blog

Product content management helps you organize, enrich, and publish product information across channels, improving consistency, speed, and buyer trust as your catalog grows.

PLM vs PIM: Do you need one or both for your product journey?

Blog

See how PLM and PIM support different stages of the product journey, when to use each system, and how they work together to keep product data accurate.

Metadata for manufacturers: A strategic tool for product, logistics, and marketing

Blog

Metadata gives manufacturers control and consistency across every channel. Learn how it powers faster launches, stronger logistics, and more effective product experiences.

3 ways after-sales can transform manufacturing

Blog

Could after-sales transform your business? Here are 3 after-sales benefits manufacturers can leverage today.

Product lifecycle management: What your team needs to know about data, quality, and regulation

Blog

See how product lifecycle management shapes data accuracy, speeds development, improves compliance, and strengthens the connection between upstream decisions and downstream product experiences.

How PIM can increase Customer Lifetime Value in 2026

Blog

Maximizing your Customer Lifetime Value can be lucrative – but you need the right tools in place to achieve your CLV goals.

5 PIM market trends to watch in 2026

Blog

See how AI, regulations, cloud-native tech, CLV focus, and sustainability are reshaping PIM market trends in 2026 for digital-first product teams.

Customer Spotlight: Rust-Oleum

Case study, Video

Learn how leading spray-paints and coatings manufacturer Rust-Oleum partnered with Inriver and Ntara to drive omnichannel growth.

Customer Spotlight: Vertiv

Case study, Video

Learn how the global leader in communications infrastructure unified a global product catalog with Inriver.

How to best optimize your Amazon product strategy 

Blog

Amazon is the default shopping destination for most consumers. Do you have a product strategy to ensure your brand wins the battle for the cart?

Product traceability made clear: Visibility from raw material to retail shelf

Blog

Product level traceability gives your teams verified data from sourcing to sale, helping you improve compliance, strengthen customer trust, and manage product information with confidence.

Customer Spotlight: Brunswick

Case study, Video

Learn how the world’s leading marine manufacturer has accelerated operations with the Inriver PIM.