PIM for manufacturers

Top manufacturers know what it takes to make the best products. The challenge is how to optimize the customer experience throughout all their channels and B2B distribution networks.

The world’s best manufacturers rely on Inriver PIM to help them:
– Drive closed-loop merchandising
– Launch and enter new markets quickly
– Optimize sales across the digital shelf
– Streamline after-sales service
– Integrate channel management
– Syndicate, coordinate, and enhance product information at scale

Read through our PIM for manufacturing resources to help buyers understand the essential details that make products unique. Build better product stories with accurate, relevant and contextual data and connect with buyers.

Using AI for product content creation: Benefits, risks, tools, and guidance 

Blog

Marketing leaders are now investing in AI and expect it to boost content creation through greater speed, quality, and consistency.

Consumers in 2026: When wellness, AI, and Gen Z redirect your bottom line

Blog

Wellness claims, attributes, and specifications now feed AI systems that decide what shoppers see. Explore the role PIM plays in making AI work reliably.

PIM vs MDM: Secure a single source of truth for product commerce

Blog

Part 2: Looking for the right “golden record” to power your entire product journey? Explore your options and understand your use cases with the second blog in our series.

5 Steps to effective product optimization on the digital shelf

Blog

Product optimization improves when your team tracks the right digital shelf metrics across channels. Learn what to measure and why.

What goes into PIM pricing? 10 features that justify your investment

Blog

Comparing PIM pricing without understanding investment features leads to poor decisions. Learn how to assess platforms properly.

What’s the psychology of the digital shelf

Blog

Digital shelf psychology explains how buyers notice, compare, and decide online, and why visibility, clarity, and consistency matter long before a product page visit. Understand how buyers evaluate products online.

5 Signs it’s time to upgrade your PIM software

Blog

Your PIM should support growth, not slow it down. These five signs help you assess when an upgrade becomes a practical business decision.

Customer Spotlight: W.B. Mason

Case study, Video

W.B. Mason is a leading B2B supplier of office, facility, and workplace essentials, serving enterprises across the U.S. With a strong service-driven legacy, the company combines deep product expertise with modern digital commerce to support evolving customer needs.

California transparency in supply chains act: Everything you need to know

Blog

A practical guide to the California Transparency in Supply Chains Act, covering who it applies to, what disclosures are required, and how product data supports compliance.

4 Ways to sell more on the digital shelf

Blog

Selling more on the digital shelf depends on consistent product data, accurate visuals, reliable availability, and early performance signals across every channel shoppers use. See how teams use Digital Shelf Analytics to improve visibility, availability, and returns.

Digital shelf metrics: A practical guide for KPIs and insights

Blog

Digital shelf metrics guide how your teams track visibility, pricing, content strength, and customer signals, giving you a clearer path to improve performance across every channel.

How enterprise brands unlock end-to-end traceability of the supply chain

Blog

Supply chain traceability depends on connected product data. See how enterprise teams improve visibility, reduce operational risk and support compliance across every tier.