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Inside the mind of an online shopper
Based on the responses of 6,000 shoppers across Germany, the UK, and the US, our new report is essential reading for brands looking to beat the uncertainty on the digital shelf and give their potential customers exactly what they want.
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Peter Shankman sold HARO in 2010, but its underlying idea is still at the core of his business philosophy. His most recent book, Zombie Loyalists: Using Great Service to Create Rabid Fans, focuses on customer service, which he believes is the next big thing for companies looking to gain customers and earn their devotion.