The PIM blog

News and views from Inriver on the industry trends that matter to you, your business, and your PIM software.

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AI for B2B: The Smartest Tools & Strategies to Scale Faster in 2025

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In B2B marketing, early adopters who combine AI capabilities with robust PIM systems are already seeing remarkable results.

How a PIM can help you break down product data silos and unlock revenue

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Learn how a PIM solution breaks data silos and drives unified, efficient e-commerce operations that support revenue growth.

Get out of the churn: How product data can lead to better customer retention

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Discover how PIM can help reduce churn and improve the customer experience.

How e-commerce managers can work smarter and enhance productivity with PIM

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Marketing leaders are now investing in AI and expect it to boost content creation through greater speed, quality, and consistency.

Five ways that PIM unlocks financial ROI for your business

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Managing sprawling product data manually is costing e-commerce businesses more than they realize, but a PIM system can change that.

Proving the ROI of PIM and building a business case

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Unlock measurable ROI with enhanced product data quality through PIM solutions.

Understanding product attributes: key features that drive consumer decisions

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Clearly defined product attributes drive consumer decisions and boost marketing effectiveness.

Your customers are talking: Are you listening to their product page feedback?

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Customer feedback is a valuable tool. Listening and acting on it can help unlock future growth.

How to optimize your product information workflows at scale with intuitive, efficient batch editing

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New, spreadsheet-like inriver PIM user experience accelerates production of product content to feed growing demand.

Trust is earned: The CMO’s guide to fixing product data chaos

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Look at why lacking the right infrastructure for managing and maintaining product data can cause product data chaos and some serious problems for your marketing team.

Why rich content is the new competitive advantage in e-commerce

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Rich content is undoubtedly a powerful tool for product marketing, but it’s best leveraged through a PIM solution like inriver PIM.

PIM is the secret to managing your product sustainability data

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Having your data in order makes it much easier to back up any sustainability claims about your product and PIM can help you. Here’s how.