Inriver blog

Expert takes on product data, the digital shelf, and AI-driven commerce — written for manufacturers managing complexity and constant change.

Channels change, SKUs multiply, and compliance rules keep moving. The Inriver blog breaks down what that means for your product data — and how to keep it flowing cleanly to every channel where buyers decide. Fresh thinking, built for B2B manufacturing.

Tackling time to market challenges with PIM

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Revenues suffer when time to market is slow or error-prone.

Connecting to buyers with empathy in marketing

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Empathy isn’t a marketing strategy, it’s building an emotional connection.

How to master the art of product experience management

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Simple images or descriptions aren’t enough to drive PXM.

How to build inspiring product experiences with AR and VR

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Use immersive technology as buyers demand much more than great images.

5 keys to bridging the gap between in-store and e-commerce CX

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Where to focus to drive a great customer experience

3 B2C ideas to enhance your B2B commerce strategy

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Forget the differences between B2B and B2C and just deliver a great customer experience. Learn how to start.

Is customer experience a differentiator or detractor for your brand?

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The customer experience difference can make or break you- especially today.

How to avoid failure to launch with PIM

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Commerce today requires optimal alignment across channels – there is no room for silos or poor quality content.

The personalization imperative for e-commerce success

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Personalization means connecting with buyers across all channels with relevant content. Can you do this effectively today?

Secrets of syndication in e-commerce

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Delivering relevant and accurate product content is essential to retail success and syndication helps solves the challenge.

Are millennials the most adaptable generation?

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Millennials have been deemed the most adaptable generation yet, just how did they become so adaptable?

Support UX with a product content strategy – guest post

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Perficient Digital shares insights into how to support and improve user experience with a product content strategy

Want to see the Inriver PIM in action?

Schedule a personalized, guided demo with an Inriver expert today to see how the Inriver PIM can get more value from your product information.