The PIM blog

News and views from Inriver on the industry trends that matter to you, your business, and your PIM software.

Revenues suffer when time to market is slow or error-prone.

Empathy isn’t a marketing strategy, it’s building an emotional connection.

Simple images or descriptions aren’t enough to drive PXM.

Use immersive technology as buyers demand much more than great images.

Where to focus to drive a great customer experience

Forget the differences between B2B and B2C and just deliver a great customer experience. Learn how to start.

The customer experience difference can make or break you- especially today.

Commerce today requires optimal alignment across channels – there is no room for silos or poor quality content.

Personalization means connecting with buyers across all channels with relevant content. Can you do this effectively today?

Delivering relevant and accurate product content is essential to retail success and syndication helps solves the challenge.

Millennials have been deemed the most adaptable generation yet, just how did they become so adaptable?

Perficient Digital shares insights into how to support and improve user experience with a product content strategy