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the PIM blog

the PIM blog

News and views from inriver on the industry trends that matter to you, your business, and your PIM software.

inriver PIM blog

Why you need to deliver an omnichannel customer experience

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Simply offering e-commerce options isn’t enough to stand out from your competitors or to your buyers.

PIMpoint digital award winners 2020

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Today we celebrate the leaders and innovators with the PIMpoint Awards

Digital leadership in a disruptive time: Q&A with Claudia Olsson

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Insights from keynote speaker on digital transformation, leadership and innovation

Beyond marketing data: opportunities with PIM data modeling

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Data models are at the core of successful PIM projects.

Tackling time to market challenges with PIM

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Revenues suffer when time to market is slow or error-prone.

How to prepare for B2B manufacturing growth

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Technology is one part of the solution.

Connecting to buyers with empathy in marketing

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Empathy isn’t a marketing strategy, it’s building an emotional connection.

How to master the art of product experience management

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Simple images or descriptions aren’t enough to drive PXM.

How to build inspiring product experiences with AR and VR

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Use immersive technology as buyers demand much more than great images.

5 keys to bridging the gap between in-store and e-commerce CX

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Where to focus to drive a great customer experience

New product information superpowers in commerce – AR and VR

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How to utilize the power of new technologies to drive better engagement and revenue.