inriver blog

News and views on the industry trends that matter to you, your business, and your PIM.

How to leverage Amazon Prime day? Ensure product information is “primed” and ready

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Amazon Prime Day should be a call to action for brands and an opportunity to leverage product content everywhere.

Catalyst for change – the Amazon effect

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Organizations large and small feel the Amazon effect. Embrace change to stay relevant and drive CX.

Support UX with a product content strategy – guest post

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Perficient Digital shares insights into how to support and improve user experience with a product content strategy

5 Ways to prepare for the next generation of savvy shoppers

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What will the next generation of shoppers mean for e-commerce? Don’t wait too long to find out what drives their preferences and behaviors.

How to build an e-commerce dream team

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Top-performing teams need the right people, the right skills, and the right organizational structure to build their e-commere dream team.

Guided selling 101: tips for e-commerce teams

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The reported death of the B2B salesman means guided selling is essential for e-commerce success.

Revenue blind spots and more – Q&A with Bryan Eisenberg

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What are revenue blind spots and how do they impact organizations? PIMpoint Summit keynote speaker, Bryan Eisenberg, shares his insights.

5 must-see sites of Malmö, Sweden for PIMpoint summit attendees

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Joining us for PIMpoint Summit 2019? While you’re in town, check out the five best things to see in Malmö, Sweden!

The role of product taxonomy

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inriver is proud to share a guest blog post written by our partner, Aperture Labs, about what a product taxonomy is and why it is important.

Disintermediation: the benefits of going D2C

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Johan Boström, our co-founder and evangelist, explains how digital has evolved to eliminate intermediaries whose cost to service has become greater than the value they provide.

Coffee, zombies and marketing – An interview with Peter Shankman

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Peter Shankman sold HARO in 2010, but its underlying idea is still at the core of his business philosophy. His most recent book, Zombie Loyalists: Using Great Service to Create Rabid Fans, focuses on customer service, which he believes is the next big thing for companies looking to gain customers and earn their devotion.