The PIM blog

News and views from Inriver on the industry trends that matter to you, your business, and your PIM software.

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Top 7 B2B multichannel marketing strategies to drive growth and efficiency

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Success in B2B multichannel marketing depends on product accuracy, smart channel coordination, and the right tools.

How a PIM can help you break down product data silos and unlock revenue

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Learn how a PIM solution breaks data silos and drives unified, efficient e-commerce operations that support revenue growth.

How e-commerce managers can work smarter and enhance productivity with PIM

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Marketing leaders are now investing in AI and expect it to boost content creation through greater speed, quality, and consistency.

Five ways that PIM unlocks financial ROI for your business

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Managing sprawling product data manually is costing e-commerce businesses more than they realize, but a PIM system can change that.

Understanding product attributes: key features that drive consumer decisions

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Clearly defined product attributes drive consumer decisions and boost marketing effectiveness.

Your customers are talking: Are you listening to their product page feedback?

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Customer feedback is a valuable tool. Listening and acting on it can help unlock future growth.

Trust is earned: The CMO’s guide to fixing product data chaos

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Look at why lacking the right infrastructure for managing and maintaining product data can cause product data chaos and some serious problems for your marketing team.

Why rich content is the new competitive advantage in e-commerce

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Rich content is undoubtedly a powerful tool for product marketing, but it’s best leveraged through a PIM solution like inriver PIM.

PIM is the secret to managing your product sustainability data

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Having your data in order makes it much easier to back up any sustainability claims about your product and PIM can help you. Here’s how.

Prove it! How to keep your product information compliant in an era of rising regulation

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PIM software is one of the most powerful tools e-commerce businesses can use to streamline compliance tasks.

Why bad product data is sabotaging your brand — and how to fix it

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Look at the negative impact of harboring bad product data, what causes this to happen in the first place, and what your brand can do to restore data quality.

4 ways AI is transforming PIM as we know it

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Read on to discover how AI is transforming these aspects of PIM — and the positive impact they can have on your business.