The PIM blog

News and views from Inriver on the industry trends that matter to you, your business, and your PIM software.

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How enriched product content can win you more online sales

Blog

Enriched product content turns browsers into buyers by delivering a complete shopping experience.

Explained: A+ content and why it matters to e-commerce businesses

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A+ content upgrades product pages with rich visuals, storytelling, and detailed information.

Top 7 B2B multichannel marketing strategies to drive growth and efficiency

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Success in B2B multichannel marketing depends on product accuracy, smart channel coordination, and the right tools.

Choosing the right tools for efficient product data enrichment

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We’ll explore what makes it so essential, the best features to look for and how leading platforms like Inriver help you.

How a PIM can help you break down product data silos and unlock revenue

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Learn how a PIM solution breaks data silos and drives unified, efficient e-commerce operations that support revenue growth.

Get out of the churn: How product data can lead to better customer retention

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Discover how PIM can help reduce churn and improve the customer experience.

How e-commerce managers can work smarter and enhance productivity with PIM

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Marketing leaders are now investing in AI and expect it to boost content creation through greater speed, quality, and consistency.

Five ways that PIM unlocks financial ROI for your business

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Managing sprawling product data manually is costing e-commerce businesses more than they realize, but a PIM system can change that.

Proving the ROI of PIM and building a business case

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Unlock measurable ROI with enhanced product data quality through PIM solutions.

Understanding product attributes: key features that drive consumer decisions

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Clearly defined product attributes drive consumer decisions and boost marketing effectiveness.

Your customers are talking: Are you listening to their product page feedback?

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Customer feedback is a valuable tool. Listening and acting on it can help unlock future growth.

Trust is earned: The CMO’s guide to fixing product data chaos

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Look at why lacking the right infrastructure for managing and maintaining product data can cause product data chaos and some serious problems for your marketing team.